VP of Communications, Kajabi
$207-276k
+ Equity + Bonus
More information about location
Knowledge commerce platform for entrepreneurs
Open for applications
Knowledge commerce platform for entrepreneurs
201-500 employees
Open for applications
$207-276k
+ Equity + Bonus
More information about location
201-500 employees
Company mission
To enable online entrepreneurs to find success through powerful tools that elevate and grow their businesses.
Role
Who you are
- 10+ years of experience developing, leading, & executing PR & strategic communications initiatives for technology companies, with a combination of agency & in-house experience. Category creation experience is a plus
- Passionate storyteller with a knack for developing powerful & compelling narratives. Exceptional at crafting & pitching both data-driven stories (e.g., leveraging first party data) & creator-driven stories (e.g., success stories of our Heroes)
- Strategic & creative thinker who comes up with innovative ideas that align with company strategy & drive real business results
- Proven track record of executing successful communications campaigns that secure top-tier coverage & high-impact placements and deliver measurable results
- Agility to pivot & capitalize on unexpected or emerging news moments
- Excited to both drive strategic direction and to roll up their sleeves to get things done
- Ability to influence CEOs & senior leaders, including providing strategic counsel and identifying thought leadership opportunities
- Deep experience working with PR agencies, and developing collaborative partnerships that propel the business forward
- Has a strong network of media contacts built on meaningful & trusted relationships
- Excellent partner, who values teamwork & collaboration
- Analytic mindset, with experience leveraging data to uncover insights & tell stories, as well as to measure the impact of external communications efforts
- Self-starter who takes initiative and flourishes in a fast-paced & dynamic environment
- Exceptional verbal & written communicator, with the ability to engage effectively with a wide range of stakeholders & in a wide range of channels
- Passionate about the creator space & Kajabi’s mission
What the job involves
- As VP of Communications, reporting to our Chief Marketing Officer, you will spearhead our company’s external communications and social media strategy, and will be a crucial leader in growing Kajabi’s presence in the market & helping to lead us to our next phase of growth
- The VP of Communications will develop, own, & execute against our overarching external communication strategy that spans PR, thought leadership, executive visibility, & social media
- This leader will be responsible for: identifying the strategic levers that will best drive awareness & understanding of Kajabi across external comms and social media; crafting our company narrative & translating it into compelling & memorable messaging; building strong relationships with media & influencers; defining & executing against a high-impact social strategy that drives awareness of Kajabi among prospects; and securing high-impact coverage, placements, & speaking opportunities
- This individual will partner across the organization to ensure that our communications & social strategy supports & amplifies our brand campaigns & product launches, helping to fuel interest in Kajabi & our products
- Overseeing all aspects of external communications (with support from a PR agency), including media relations, thought leadership, & executive visibility
- Developing & implementing a strategic communications strategy that is aligned with our company & marketing strategy & goals, and establishes Kajabi as the leader in Creator Commerce
- Strengthening Kajabi's social media presence by overseeing Kajabi's social media strategy, including defining our social channel strategy, developing engaging social campaigns & content for each key platform & audience, and monitoring & iterating based on results
- Crafting a company narrative (working closely with the CEO, CMO, & other leaders) that tells the story of who Kajabi is, what we stand for, & what sets us apart in the creator economy, and establishes our leadership position
- Developing compelling pitches & stories that tells Kajabi’s story in a way that resonates with media, influencers, partners, & thought leaders. Engaging in a range of stories, from product & company news, to data-driven stories, to creator stories
- Creating owned content, such as announcements, thought leadership pieces, presentations, & op-eds, including getting alignment with senior leaders
- Elevating the presence of our CEO, and establishing him as a thought leader in Creator Commerce
- Building & cultivating relationships with top-tier media outlets, journalists, and influencers to secure robust media coverage, speaking opportunities, & partnerships
- Monitoring & analyzing media coverage and industry trends, and identifying implications for Kajabi
- Establishing trusted relationships with the CEO and other senior leaders. Understanding how to best leverage each individual, and crafting a year-long strategy for up-leveling visibility of key leaders & their stories with reporters, on LinkedIn, at conferences, etc
- Partnering closely with the Marketing team to build a strong tie-in between our Communications strategy & our Marketing strategy, and to align our messaging across channels. Influencing & strengthening marketing campaign themes, messaging, & other aspects of our Marketing strategy by applying an external comms lens
- Managing the relationship with our PR agency
Our take
Kajabi is a monetization platform that provides creators with a chance to turn their learning concept into a polished digital product - whether that's a course, membership, podcast, coaching program, newsletter, or even a full community.
Kajabi solves the issue of convoluted business functions by providing many of the tools needed in one simple place; including payment integration, forecasting, progress tracking, a visual builder, and more. It supplies a range of plans to suit creators with audiences of varying sizes, allowing a range of users to turn their knowledge into income.
Kajabi has helped its customers build hundreds of thousands of products and secured an impressive amount of funding towards growing the business. Its acquisition of Vibely, a platform for creators to build and lead vibrant communities, further contributes to the platform's ability to enable creators to manage and build their businesses as they want.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (1 round)
May 2021
$550m
GROWTH EQUITY VC
Total funding: $550m
Company benefits
- Fully paid health benefits
- Flexible vacation policy
- HSA contribution
- Generous company 401k matching
- Equity
- Free training resources
- Fitness incentive package
- Paid parental leave
- A fully-stocked office kitchen
- Nitro cold brew on tap
Company HQ
Quail Hill, Irvine, CA
Leadership
Ahad Khan
(CEO)Joined Kajabi in 2020 as COO and CFO before becoming the CEO in 2021. Previously a Senior Director of Business Operations and Programs at Microsoft, the COO and CFO at MileIQ, and the Vice President of Business Operations at Kiwi, Inc.
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