Senior Performance Marketing Manager, MasterClass
$150-175k
+ Equity
Streaming platform for learning
Posted today
Streaming platform for learning
501-1000 employees
Posted today
$150-175k
+ Equity
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- Minimum 7+ years working in Paid Marketing roles, across any channel, with at least 4+ of those years being hands-on experience managing a Meta Ads account optimizing to CPA or ROAS targets
- At least 3+ years successfully working in a highly cross-functional role managing and influencing projects from start to finish including extensive experience managing conversion optimized campaigns
- Expert knowledge across Meta ads with insights into industry, bidding, targeting, creative, and platform best practices and trends
- Experience building and scaling a Meta Ads account to hit KPI targets, including a strategic roadmap, outlining measurable primary and secondary KPIs and objectives, influencing channel-first creative needs, and daily channel management
- Experience working in Search, YouTube, TikTok and LinkedIn preferred. At the very least, you’ve been able to set up and scale at least two of the above channels
- Experience with A/B, Conversion Lift, and Incrementality testing and comfortable with regression analysis and other advanced analytics techniques
- Excellent verbal and written skills with exceptional organizational skills, multi-tasking capabilities, and attention to detail
- Substantial experience pulling data and generating reports to generate strategic insights
- Bachelor’s degree or equivalent work experience
- Experience with SQL, Looker and Amplitude is a plus
- Experience with DCO and Creative Automation platforms is a plus
- T-shaped growth marketing skill set: we’re looking for performance marketing generalists that can pinch-hit in any given domain of marketing, while drawing on the skills and insights from a singular area of deep specialization
What the job involves
- This person will have broad responsibility for the global performance, operations, and strategy for the launch of new lines of business across MasterClass
- Primarily, this role will be managing our Meta Ads account for these products, but they’ll also be responsible for expanding to additional channels and driving collaboration across teams and other channel leads within MasterClass
- Design, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and TikTok, with a primary focus on supporting new lines of business within MasterClass. In some cases, this person will be building the channel from the ground up
- Participate and guide strategic conversations on how to launch new products across paid environments. While this person’s day to day role will be on paid channels, they will also be offering their POV on the landing pages, creative and rollout of these new-to-market products
- Lead full-funnel experimentation by developing hypotheses, executing rapid tests, and iterating based on results to identify scalable growth opportunities
- Drive creative and message testing, working closely with creative and production teams to ensure fast feedback loops and actionable insights
- Oversee campaign execution, including setup, daily pacing, monitoring, troubleshooting, and real-time adjustments to maximize performance
- Manage and collaborate with the marketing team to design and implement campaigns, including audience targeting, media strategy, bid management, landing page optimization, and conversion rate improvements
- Build and maintain robust tracking and measurement systems, addressing signal loss issues and ensuring accurate attribution
- Develop a deep understanding of the products, services, and competitors to inform and strengthen performance strategies
- Serve as a cross-functional connector, collaborating with Growth, Product Marketing, Creative, Analytics, and Lifecycle teams to share learnings and align on priorities
- Proactively identify and communicate new opportunities, strategic recommendations, and testing roadmaps to improve channel performance
- Inform the technical roadmap for first-party data improvements by partnering with Growth Product, Data, and MarTech teams to define requirements and deliver ongoing enhancements
- Monitor platform updates and algorithm changes, adjusting strategies as needed to maintain optimal performance
- Work with Data partners to develop and leverage rigorous measurement strategies to assess the impact and opportunities of acquisition and retargeting campaigns
- Document and share campaign learnings to promote knowledge transfer and continuous improvement across teams
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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