Marketing Analyst, TBAuctions
€60-80k
+ Bonus scheme (up to 1 gross monthly salary per year)
Digital auction platform for used B2B goods
Open for applications
Digital auction platform for used B2B goods
101-200 employees
Open for applications
€60-80k
+ Bonus scheme (up to 1 gross monthly salary per year)
101-200 employees
Company mission
To bring sustainable trade to a higher level.
Role
Who you are
- 5+ years of experience in an analytics role with a clear focus on marketing performance — B2B or marketplace experience is a strong plus
- Deep familiarity with marketing analytics concepts: attribution, multi-touch modelling, funnel analysis, cohort analysis, customer segmentation, and ROI measurement
- Hands-on experience with Segment (or a comparable CDP/event tracking platform) and a solid understanding of how event data is structured and used
- Proficiency and comfort working with ad platform data (Meta, LinkedIn, Google Ads)
- Must have SQL, Python skills; nice to have experience with BI tools such as Power BI
- Technical confidence to work directly with data pipelines, define tracking specifications, and QA instrumentation alongside engineering teams
- Excellent communication skills - you can explain a complex model to a non-technical marketer and a technical spec to a developer
- A proactive, commercial mindset: you treat data as a means to make better decisions, not an end in itself
- Fluent in English; Dutch or other European languages are a plus
- Don’t tick every box? Apply anyway. At Troostwijk Auctions, we value eagerness to learn and grow above a perfect checklist
What the job involves
- At Troostwijk Auctions, part of TBAuctions, we’re looking for a Marketing Analyst who sits at the intersection of data, marketing, and commercial strategy
- This isn’t a reporting role — it’s a role for someone who can dig into bidder and seller data, make sense of the full customer journey, and proactively steer our marketing team toward smarter decisions
- You’ll be hands-on with the technical side, from data tracking and event instrumentation to attribution modelling, while also being the person who translates all of it into clear, actionable direction for the business
- You’ll be the analytical engine of our marketing team - equally comfortable making a deep-dive into our auction campaigns and presenting channel recommendations to senior stakeholders
- Marketing Performance & Insight:
- Own the end-to-end measurement of marketing performance: campaigns, channels, funnels, and customer journeys
- Translate data into concrete, proactive recommendations — on channel mix, budget allocation, audience segmentation, and campaign effectiveness
- Build and maintain dashboards and reports that give the marketing team a clear, real-time view of what’s working and what isn’t
- Conduct deep-dive analyses on bidder and seller behaviour, identifying patterns, opportunities, and risks before they become obvious
- Apply attribution modelling and ROI analysis to help the team understand the true impact of marketing spend across channels
- Good understanding of data infrastructure and tracking
- Strategy & Stakeholder Engagement:
- Act as the bridge between the marketing team and technical stakeholders, translating business questions into analytical frameworks and technical requirements
- Provide objective, quantitatively grounded advice on market opportunities and competitive threats, drawing on desk research, industry reports, and internal data
- Proactively surface insights and recommendations — you don’t wait for the brief, you see the signal and bring it forward
- Closely collaborate with the TBA data team to make sure data and infrastructure needed for you to make your insights and reports available to the marketing team
- A senior, independent role with real influence on marketing strategy within an innovative, fast-growing international organisation
Our take
To support more sustainable trade, TBAuctions supplies an auction platform specifically for used B2B goods. The company's online intelligent auctions use a proprietary cross-border platform (ATLAS) to connect buyers and sellers, offering a seamless self-serve experience.
A feature of TBAuction's tech is that it is able to balance demand and supply, creating a robust marketplace that can best serve traders on both sides. Millions of products are auctioned through the platform every year, a testament to the value of TBA's offering.
Now pursuing global expansion, the company acquired industrial auctioneer Surplex. This move will support growth in numerous countries including Spain, Poland, Portugal and Romania. It also bolsters TBAuctions' presence in Germany, France and Italy, adding deep expertise in metal and woodworking.
Steph
Company Specialist at Welcome to the Jungle
Company
Company HQ
Westlandgracht, Amsterdam, Netherlands
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