Principal of Partnership Management, Staffbase
Strategic Partners Europe
Plus unit-based Long Term Incentive Plan
Employee communications platform
Open for applications
Employee communications platform
501-1000 employees
Open for applications
Plus unit-based Long Term Incentive Plan
501-1000 employees
Company mission
To empower communicators worldwide.
Role
Who you are
- This is a high-impact, outcome-driven, quota-carrying position that requires deep commercial acumen, a strong understanding of SaaS ecosystem dynamics, and a proven track record of co-selling into large and mid-market accounts
- Several years of experience in partner management, strategic alliances, or channel/direct sales in B2B SaaS, with a direct, measurable impact on revenue growth in European markets
- Deep experience navigating mid-market and large-account sales cycles, buying centres, and co-selling frameworks
- Strong fluency in SaaS metrics, revenue share structures, margin economics, and joint business modelling
- Deep understanding of the European enterprise software ecosystem, particularly across DACH - specific experience in France or the Nordics/Benelux region is a plus
- Demonstrated ability to reposition software solutions to multi-departmental buyers, including IT, HR, and Executive Communications
- Experience of co-selling directly with partner reps and Staffbase Account Executives; a field-first mindset
- Fluent German and English (C2 level); able to conduct executive-level business conversations in both languages
- Fluency in a third language such as French, Spanish or Italian is a strong plus
- Demonstrated ability to intelligently recruit, develop, and tier capable, committed, and scalable partners
- Strategic thinker, able to blend technology and business strategy to develop compelling plans for new partner initiatives
- Capable of building and maintaining strong relationships with a diverse set of internal and partner constituencies, including senior-level executives, legal, finance, and marketing
- Ability to negotiate skilfully in complex, high-stakes commercial agreements
- High energy, enthusiasm, and passion for building category-defining partnerships
- We know strong candidates come in different shapes. If you've worked as a Partner Manager or in a similar partnership role and don't check every box, we'd still love to hear from you
What the job involves
- The Principal, Partnership Management, reports to the Sales Director, Europe, and owns the commercial success, strategy, and execution of Staffbase's European partner ecosystem
- You will build and scale high-yielding partnerships across Europe – prioritizing DACH, expanding in France, and establishing new footprints in other strategic markets – to drive partner-sourced and partner-influenced ARR, working directly with Staffbase sales teams and external partner leadership to open new doors and accelerate revenue growth
- Own the European partnership revenue target, driving measurable ARR contribution through partner-sourced and partner-influenced deals, and develop joint alliance business plans with key stakeholders across DACH and priority growth markets
- Partner directly with European sales leadership and Account Executives to build joint territory plans, execute referral and reseller co-selling strategies, and close complex deals
- Actively lead in-person partner meetings, joint executive briefings, and customer-facing alignment sessions to maintain top-of-mind mindshare with key partners
- Drive Quarterly Business Reviews and governance against agreed goals, including pipeline reviews, revenue and renewals performance, and executive communications on partnership status and results
- Design and execute a target ecosystem strategy across DACH and key European growth markets, prioritizing high-value System Integrators, Consultancies, and Tech Alliances
- Leverage partner networks to position Staffbase to new buying personas beyond traditional Corporate Communications, including Chief HR Officers, CIOs/IT leadership, and Internal Experience Directors
- Conduct strategic market assessments for France and broader European markets, delivering clear, ROI-backed expansion recommendations to leadership
- Structure, negotiate, and finalize high-margin partner agreements, joint business plans, and commercial frameworks
- Own the financial rigor of the European partner ecosystem, continuously evaluating partner yield, pipeline velocity, and return on partner investments
- Establish clear metrics and tiering models to scale top-performing partners while trimming or repositioning underperforming relationships
- Serve as the commercial voice of European partners internally, providing feedback to Product, Marketing, and Revenue Operations to optimize partner enablement
- Collaborate with Customer Success and Professional Services to create referral workflows for partner services, expanding deal sizes and implementation efficiency
- Act as the primary escalation point for key partner accounts, taking total operational and commercial accountability for resolving issues
- Within your partner portfolio, establish Staffbase as the premier “top of mind” employee experience partner, demonstrated by a measurable joint pipeline with each focus partner
Our take
With modern teams spread across offices, countries, and time zones, companies need reliable ways to keep everyone connected. Enter Staffbase, the first AI-native employee experience platform, that delivers an employee app, intranet, email, SMS, digital signagfee and Microsoft 365 integrations all in one place.
With more than 2,000 customers worldwide, including Adidas, Toyota, DHL, and Sephora, Staffbase is helping organisations build stronger, more aligned workplaces. Its tools make communication simpler, and collaboration easier, by giving people the information they need quickly. One notable innovation by the company was "Employee AI", which is built on trusted data and designed to make AI genuinely useful for every employee.
With such strong momentum, industry recognition, and a partnership with Microsoft's Azure OpenAI Service, Staffbase is very much ready for the future. It continues to roll out new features: like a mobile-first AI assistant that helps employees complete tasks, smarter content governance, and prompt-based tools to help teams create high-quality content faster.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$119.7m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $318m
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(CEO & Co-Founder)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase in 2014.
Lutz Gerlach
(COO & Co-Founder)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(President & Co-Founder)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at Staffbase