Event Demand Generation Lead, Stripe

• We are seeking a highly motivated demand generation expert to join our marketing team to help us reach our in-region event ambitions
• This role requires a strategic thinker with expertise in digital marketing, event promotion, and cross-functional management
• The ideal candidate will be able to devise and execute comprehensive demand generation strategies that align with our overall business goals, ensuring successful registration and attendance at our events
• Bachelor's degree in Marketing, Business, or a related field
• 5 years of experience in demand generation, event marketing, or related areas
• Proficient in digital marketing strategies and tools
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent collaboration skills with a history of successful cross-functional teamwork
• Strong analytical skills, with the ability to interpret data and provide actionable insights
• Exceptional verbal and written communication skills

Desirable

• AMER Demand Generation is a team of marketers and channel specialists that drives strategies to engage prospects and customers and generate demand for our prioritized solutions in the Americas
• We partner closely with the Product Marketing, Global Campaigns, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact
• This is a business critical role at Stripe that will significantly impact our GTM organization and mature how we show up in the marketplace
• Demand Generation: Leverage digital marketing expertise to implement scalable and account-list targeted (1:many ABM) tactics within a modern marketing framework
• Event Promotion: Drive registration for both in-person and online events. Experience in promoting large events with 1,000+ attendees is a plus
• Strategic Planning: Develop and execute comprehensive demand generation strategies aimed at maximizing event registration and attendance, aligning with the company’s overarching business goals
• Project Management: Organize and oversee multiple event-related initiatives, ensuring that timelines and objectives are met through careful coordination and planning
• Cross-Functional Collaboration: Collaborate effectively with various teams including Event Marketing, Field Marketing, Marketing Operations, and Sales Development to foster a cohesive approach in executing event strategies
• Communication Skills: Exhibit strong verbal and written communication skills to present updates to senior leadership and engage stakeholders across different departments
• Performance Analysis: Establish performance targets, measure results, and conduct in-depth analysis to identify issues based on quantitative and qualitative inputs. Use this data to inform strategic pivots and performance narratives