Head of Marketing Analytics, Postman
$270-300k
+ Equity Package
5+ days a week in office
Collaboration platform for API development
Job no longer available
Collaboration platform for API development
1001+ employees
Job no longer available
$270-300k
+ Equity Package
5+ days a week in office
1001+ employees
Company mission
To simplify each step of building an API and streamline collaboration to help create better APIs—faster.
Role
Who you are
- 10+ years in marketing analytics, revenue analytics, or growth analytics in B2B environments
- Experience supporting demand generation, ABM, and paid media
- Deep expertise in attribution modeling and funnel analysis
- Experience managing analytics or BI teams
- Strong experience with CRM and marketing automation platforms
- Familiarity with SEO/SEM performance frameworks and multi-channel measurement
- Advanced SQL and data analysis skills
- Experience with BI tools (e.g., Tableau, Looker, Power BI, etc.)
- Strong understanding of attribution models (multi-touch, W-shaped, data-driven, etc.)
- Experience building forecasting and predictive models
- Strong understanding of CAC, LTV, payback period, and pipeline velocity metrics
- Revenue-first mindset
- Ability to translate complex analysis into executive-ready insights
- Strong cross-functional partnership skills
- Strategic thinker with operational rigor
- Comfortable operating at both hands-on and executive levels
What the job involves
- We are seeking a strategic and hands-on Senior Marketing Analytics Leader to build and lead a high-impact analytics function within Revenue Marketing
- This role will be responsible for transforming marketing into a fully data-driven revenue engine — providing clarity on performance, pipeline contribution, ROI, and growth opportunities across integrated campaigns, ABM, lifecycle, and holistic search (SEO + SEM)
- The ideal candidate combines strategic thinking, strong technical depth, and business acumen. They must be able to connect marketing activity to revenue outcomes, influence executive decision-making, and build scalable reporting frameworks that drive action — not just dashboards
- This leader will build and manage a small but high-leverage team (2 direct reports initially) and partner closely with Campaigns, ABM, Digital, Search, Events, Sales, and Finance
- Design and evolve marketing attribution models aligned to pipeline and revenue impact
- Establish a unified measurement framework across paid, organic, ABM, events, and lifecycle
- Quantify marketing’s contribution to sourced and influenced pipeline
- Partner with Sales Ops and RevOps to ensure alignment across the funnel
- Define standardized KPIs across integrated campaigns and channels
- Develop reporting frameworks that go beyond MQLs to pipeline and revenue efficiency
- Analyze channel mix performance and recommend budget optimization
- Support holistic search strategy by evaluating blended paid + organic performance
- Ensure that campaign decisions are informed by ROI, not vanity metrics
- Given ABM is a focused revenue marketing approach:
- Develop account-level performance dashboards
- Measure engagement depth, buying group influence, and deal acceleration impact
- Identify patterns across high-performing accounts
- Partner with ABM and Events teams to optimize field and event ROI
- Build predictive models for pipeline generation and conversion
- Support annual and quarterly planning with data-driven projections
- Model spend scenarios and CAC/LTV tradeoffs
- Identify leading indicators of pipeline performance
- Partner with RevOps to ensure clean, scalable data architecture
- Improve tracking integrity across campaigns and channels
- Ensure marketing automation and CRM data consistency
- Build dashboards that are actionable and trusted by leadership
- Hire and manage 2 direct reports (e.g., Marketing Analyst)
- Develop analytical rigor across the broader marketing organization
- Establish documentation, processes, and governance standards
- Elevate data literacy across campaigns, ABM, digital, and search teams
- Clear visibility into marketing’s contribution to revenue
- Leadership uses analytics to drive budget allocation and prioritization
- Campaigns are optimized based on data, not intuition
- Search (SEO + SEM) performance is evaluated holistically
- ABM impact is measurable at the account and pipeline level
- Marketing planning is grounded in predictive modeling
Our take
Postman is a SaaS collaboration platform designed to streamline API development teams. APIs serve as the backbone for communication and data sharing across numerous applications, playing a pivotal role in today's device-centric landscape. The platform offers tools for testing, version control, and documentation, ensuring the efficient production of APIs.
Initially founded in Bangalore, Postman has since relocated its headquarters to San Francisco. With a prestigious clientele including X, Shopify, and Intuit, the platform boasts over 40M developers and 500,000 organizations worldwide. Postman actively engages with the API developer community through various initiatives, such as hosting hackathons with enticing cash prizes.
The growing reliance on APIs to fuel digital transformation, compounded by the widespread shift to remote work and digitalization, highlights their critical importance. Moreover, the sensitive nature of APIs, given the data they transmit and the potential security risks, accentuates the need for robust development practices. Hence, Postman has thrived as companies seek to develop secure APIs efficiently to meet evolving demands.
Steph
Company Specialist at Welcome to the Jungle
Insights
51% employee growth in 12 months
Company
Company benefits
- Health care: Based on where you're located and the plans available there, you can have up to 100% of your and your family's premium costs covered by Postman, or receive a generous monthly allowance to supplement existing medical coverage
- Unlimited PTO: All full-time Postman employees have unlimited paid time off (PTO). We strongly encourage everyone to exercise this benefit to ensure that personal and work lives remain well-balanced, healthy, and fully charged. Your body, mind, spirit, and loved ones will appreciate it!
- Supporting healthy meals: We want to ensure you eat healthy each day. It's why we provide a taxable monthly stipend so that you can be nourished throughout the week
- Play well, be well: We're serious about your wellness. Whether it's a boxing club membership, hula classes, or a longboard, we're here to cheer you on to get out and get moving. We'll reimburse you for activities and items that bring you joy through our wellness and fitness program
- Career development: We support your career development by providing access to unlimited courses on Udemy and a book allowance. Enhance and uplevel your skills, and even learn something completely new!
Company HQ
Financial District, San Francisco, CA
Leadership
Abhinav Asthana
(Founder & CEO)They began their career as CTO of BITS360, which they co-founded in 2007, before co-founding Grayscale Design and TeliportMe. They used this entrepreneurial experience to co-found Postman in October 2014, aiming to simplify API development.
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