Head of Growth Marketing, Replit

• 7+ years of growth marketing, performance marketing, or growth product experience at high-growth technology companies
• Proven track record scaling paid acquisition channels with budgets of $1M+ annually
• Experience marketing to both consumer and business audiences
• Background working with complex, multi-stakeholder buying environments
• Problem-solving mindset: Ability to approach complex operational challenges systematically and devise effective solutions
• Self-directed and autonomous: Capable of working independently while collaborating effectively with cross-functional teams
• Strong communication skills: Ability to explain complex technical concepts to both technical and non-technical audiences
• Continuous learning: Passion for staying current with industry best practices and new technologies
• Focus on automation: Strong belief in automating repetitive tasks and building self-healing systems

Desirable

• We're seeking a data-driven Head of Growth Marketing to accelerate user and revenue growth across Replit's consumer and business segments
• You'll be the strategic architect and hands-on executor of our full-funnel growth initiatives, spanning both B2C (entrepreneurs, builders, students, hobbyists) and B2B (teams,, enterprises) audiences
• This role combines the analytical rigor of performance marketing with the creativity needed to reach diverse builder communities worldwide
• You'll design scalable acquisition strategies, optimize complex conversion funnels, and build the growth infrastructure that turns Replit's vision of democratized software creation into measurable business outcomes
• Working in marketing, at the intersection of product, engineering, and business strategy, you'll own growth initiatives from ideation through measurement and iteration
• This is an opportunity to shape how millions of future software creators discover and engage with AI-powered development tools
• Design and execute integrated growth campaigns across both B2C and B2B funnels, understanding the unique needs of individual creators vs. institutional buyers
• Own strategic development and tactical execution across core performance channels: paid search, YouTube, social media, programmatic advertising, SEO, email marketing, and emerging AI-driven acquisition channels
• Identify, test, and scale new acquisition channels
• Develop channel-specific strategies that speak to different creator personas: from complete beginners building their first apps to experienced enterprise leaders looking for faster workflows
• Launch and optimize global paid acquisition campaigns across search, social, influencer partnerships, and programmatic channels with significant budget responsibility
• Build and refine attribution models that capture the complex, multi-touch journeys of creators who might discover Replit through educational content but convert weeks later for a specific project
• Partner with data science and engineering teams to implement measurement frameworks that track everything from first code execution to team collaboration adoption
• Develop sophisticated testing frameworks for creative, messaging, and landing page optimization across diverse creator segments
• Design and execute lifecycle marketing programs that guide creators from their first "Hello, World" through advanced AI-assisted app deployment
• Build automated nurture sequences that adapt to different learning paths—whether someone's building their first website or deploying enterprise infrastructure
• Optimize in-product conversion flows, onboarding experiences, and feature adoption campaigns that showcase Replit's AI capabilities
• Create expansion campaigns that help individual creators discover team features and introduce teams to enterprise capabilities
• Collaborate closely with product teams to identify and optimize growth opportunities within Replit's core platform experience
• Partner with engineering to build growth infrastructure, marketing automation systems, and experimentation frameworks that scale with our rapid growth
• Work with sales and customer success teams to align marketing qualified leads with sales processes, particularly for B2B segments
• Support content and community teams with data-driven insights about what resonates with different creator segments