General Manager of Data, Fluent
Agency & Platforms
$220-300k
OTE
$120-150k
BASE
Customer acquisition platform
Be an early applicant
Customer acquisition platform
201-500 employees
Be an early applicant
$220-300k
OTE
$120-150k
BASE
201-500 employees
Company mission
To change the digital marketing industry through smarter technology and better economics.
Role
Who you are
- The ideal candidate will have 7+ years of experience in business development, sales, go-to-market, and product within the advertising technology industry, with a strong focus on data-driven solutions
- 7+ years of experience in business development, data sales, and account management within the advertising and technology sectors, particularly in the ad tech
- Proven track record of securing partnerships and delivering revenue growth through data solutions
- Strong knowledge of the digital advertising landscape, data-driven strategies, and evolving trends
- Experience in the pharmaceutical and DTC space is a plus
- Exceptional communication, negotiation, and relationship-building skills, with an emphasis on data-driven solutions
- Ability to work strategically, independently, and as part of a team in a fast-paced environment
- This role requires a strategic thinker with excellent client-facing skills, a deep understanding of data sales, and the ability to thrive in the competitive ad tech market
- If you are passionate about driving growth and building impactful partnerships through data, we encourage you to apply
What the job involves
- We are seeking a highly experienced GM, Data (Agency & Platforms) to drive growth through data sales and by cultivating relationships with agencies and digital platforms
- The role will include full P&L responsibilities related to the data business at Fluent
- Candidate must have strong relationships with platform and agency partners within the data industry
- Develop and execute strategies to drive revenue growth through data sales, forming strong partnerships with agencies and digital platforms
- Identify and pursue new verticals and business opportunities by leveraging the company’s unique 1st party data
- Expand the company’s data solutions, and market presence with major agencies and brands
- Build and maintain strong, long-term client relationships, acting as a trusted advisor for data-driven insights and solutions in the digital advertising space
- Collaborate with internal teams to align sales strategies with business goals and ensure smooth execution of data-related offerings
- Meet and exceed P&L targets, focusing on leveraging data for optimization and growth across client campaigns
Our take
Finding new customers used to be a slow and expensive process for businesses, but modern adverts are driven by data to efficiently target consumers and optimize the success of campaigns. However, creating such data-driven advertisement campaigns requires data frameworks and digital content creators to support them, resources that many businesses are unable to access.
Fluent provides a data-driven digital marketing platform for businesses looking to find new customers through advertising by leveraging data analytics, digital media properties and simple software integrations. The company achieves this by capturing first-party insights through consumers who are searching for new brands, using predictive modelling to match these audiences with relevant ad campaigns.
Whilst data-driven advertising is nothing new, Fluent has taken the unique angle of collecting first-party data from consumers who sign up to their digital media properties with the intention of finding personalized brand recommendations. This approach ultimately benefits both parties, helping brands to find new customers who are actively looking for their products or services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
Company values
- Connect - Creating meaningful connections between brands and consumers is what we do. Building and nurturing strong relationships within our team and across clients and partners is who we are
- Learn - Complacency is not in our vocabulary – and stretching our minds is in our DNA. We ask questions, seek answers, and strive to be the best versions of ourselves at work, home, and in our communities
- Innovate - Innovation is the fuel that helps our engine run. We are redefining the performance marketing landscape through perpetual ideation, optimization, and creative problem-solving – all centered around driving exceptional outcomes
- Succeed - It isn’t just about getting the job done, but getting it done right. As a performance-driven organization, we set ambitious goals and are passionate about tracking, measuring, and celebrating our shared successes
Company HQ
Battery Park City, New York, NY
Articles
Leadership
Ryan Schulke
(Co-Founder & CSO)Experience as Account Executive for Innovation Ads and MediaWhiz Holdings LLC, and Media Director for Clash Media US.
Matthew Conlin
(Co-Founder & Chief Customer Officer)Experience as Account Executive for Innovation Ads and Trancos, and was Director of Sales for Clash Media USA from 2007 to 2010.
Don Patrick
(CEO)Joined the company in 2018 as COO, becoming CEO in 2021. Is also a Managing General Partner at Natirar and was CEO at SenecaOne Finance.
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