Client Marketing Manager, Included Health
$89.6-151.4k
+ Equity. Salary dependent on location
Digital healthcare provider
Open for applications
Digital healthcare provider
1001+ employees
Open for applications
$89.6-151.4k
+ Equity. Salary dependent on location
1001+ employees
Company mission
To raise the standard of healthcare for everyone, everywhere.
Role
Who you are
- This role requires a strong blend of strategic thinking, operational rigor, and client-facing confidence
- 5+ years of experience in B2B consumer marketing
- 5 years of experience in client-facing marketing roles, ideally within a fast-paced, cross-functional environment
- Proven track record of managing and scaling multi-channel marketing campaigns with measurable business and client impact
- Strong strategic thinking and problem-solving skills, with the ability to translate client goals into actionable engagement strategies
- Highly data-driven, with the ability to analyze campaign performance, draw insights, and make optimization recommendations based on measurable outcomes
- Exceptional presentation and communication skills; confident in developing and delivering content to clients and internal stakeholders, including executive-level audiences
- Excellent client management and interpersonal skills; able to build trust, influence decisions, and manage multiple stakeholders with varying priorities
- Solid understanding of audience segmentation, targeting, and engagement strategies to support campaign personalization and performance
- Strong project management skills, with a history of successfully leading cross-functional execution across multiple concurrent initiatives
- Proficient in marketing and project management tools (e.g., Asana, Jira, Salesforce, Looker, marketing automation platforms)
- Demonstrated ability to work independently, adapt in a dynamic environment, and drive progress without constant oversight
- Bachelor's degree in Marketing, Communications, Business, or a related field
What the job involves
- We're seeking a proactive and strategic Client Marketing Manager to join our Partner Marketing team on Consumer Marketing
- In this role, you'll serve as the day-to-day marketing lead for a portfolio of clients—partnering with Client Success and internal content strategists to consult our strategic clients to adopt our consumer marketing best practices that deliver engagement to meet our shared program goals and translate client goals into tailored marketing strategies and engagement campaigns
- You will own execution, reporting, and cross-functional collaboration to ensure our clients see measurable impact from their investment
- You'll play a critical role in driving member engagement and helping drive member engagement to our clients to achieve their goals
- Define and align on client marketing goals in partnership with internal Client Success and content strategists, grounded in business priorities, engagement history, and market opportunities
- Translate client goals into scalable campaign strategies—leveraging data, audience insights, and client knowledge to shape high-impact, measurable engagement plans
- Influence cross-functional teams (Growth Marketing, Content Strategy, and others) to develop and execute campaign programs that reflect client needs and drive performance at scale
- Drive client adoption of Included Health's standard campaign programs and engagement playbooks, while supporting client-led initiatives
- Lead the end-to-end campaign lifecycle across a portfolio of clients—pitching concepts, securing approvals, managing timelines, and ensuring seamless execution
- Serve as the primary marketing point of contact for clients—owning strategic communications, leading regular check-ins and business reviews, and proactively managing expectations
- Monitor and optimize campaign performance across accounts; track key metrics, troubleshoot issues, and identify opportunities to improve impact and efficiency
- Deliver insightful reporting, including campaign wrap-ups and executive summaries, to highlight outcomes, learnings, and optimization recommendations
- Manage client marketing budgets, ensuring efficient use of funds in alignment with engagement strategies and ROI goals
- Champion Included Health's marketing best practices—creating scalable tools, case studies, and collateral to drive client adoption and maximize team efficiency
- Actively contribute to innovation through internal ideation, A/B testing, and development of new campaign tactics to improve reach and engagement across clients
Our take
As the name suggests, Included Health is on a mission to raise the standard of healthcare for everyone, offering inclusive, integrated virtual care and navigation.
It differentiates itself from competitors with its emphasis on improving health outcomes and challenges faced by communities including LGBTQ+ and BIPOC. The negative healthcare experiences faced by these marginalised groups means they often avoid care at a rate that is around 3x greater than the border US population, putting their health at risk.
With healthcare still fragmented and focused on one-size-fits-all solutions, Included Health is disrupting the market by using technology to match patients quickly with the best care, no matter where they live. It currently counts retail behemoths Walmart and Home Depot as customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2020
$175m
GROWTH EQUITY VC
May 2018
$66m
SERIES D
Total funding: $347m
Company benefits
- Comprehensive medical, dental and vision plans
- All employee spouses and children can access Included Health services at no cost
- For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees
Company HQ
Financial District, San Francisco, CA
Leadership
Owen Tripp
(CEO & co-founder)Previously served as a Senior Consultant at Accenture before joining eBay as the Manager and Founder of User Behaviour Intelligence in 2004. Co-founded Reputation.com in 2006, and served as its COO from 2008 to 2012. Was an Advisor at Pathbrite and Life360.
Lawrence "Rusty" Hofmann
(Co-Founder)Studied Medicine at Ohio State, Johns Hopkins and Stanford. Was Assistant Professor at Johns Hopkins from 2000 to 2005, and is now Professor of Interventional Radiology at Stanford. Co-founded Grand Rounds, rebranded to Included Health, in 2012. Is Medical Director at Stanford Health Care.
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