Marketing Operations Manager, GlossGenius
$125-150k
+target equity
More information about location
2 days a week in office
Business management platform for beauty salons
Be an early applicant
Business management platform for beauty salons
201-500 employees
Be an early applicant
$125-150k
+target equity
More information about location
2 days a week in office
201-500 employees
Company mission
Gloss Genius' mission is to empower beauty salon owners to reach new heights by growing their business, boosting customer engagement, and maximising their income.
Role
Who you are
- Bachelor’s degree in Marketing, Information Technology, or a related field
- 3+ years of experience in marketing technology or a related role, with a strong understanding of the marketing landscape
- Deep expertise in marketing platforms (facebook, tiktok, google ads, linkedin, etc), data analytics tools, and other MarTech solutions
- Experience with Iterable, Branch, Eppo, Google Tag Manager, Google Analytics 4, Looker, Snowflake, and Google Firebase strongly preferred
- Proven track record of managing and optimizing a marketing tech stack, with measurable improvements in performance
- SQL proficiency or willingness to learn in the first three months strongly preferred
- Strong project spec writing and project management skills with the ability to lead complex integrations and implementations across multiple cross functional teams
- Excellent problem-solving skills and the ability to think strategically about technology’s role in marketing
- Knowledge of data protection regulations and best practices for compliance
What the job involves
- As the Marketing Operations Manager, you will be responsible for maintaining, managing, and optimizing the tools, platforms, and processes that enable our marketing team to execute campaigns effectively
- You will play a crucial role in shaping the future of our marketing efforts by leveraging the current technology and selecting new technology when necessary to help the media buying, lifecycle, sales, and customer success teams achieve the company’s growth targets
- You will report to the Director, Operations with a dotted line to the Senior Director of Performance and Lifecycle Marketing
- Oversee the selection, implementation, and management of all marketing technology platforms, including marketing automation, CRO, alert monitoring, and more
- Work with operations partners and data team to ensure seamless integration of marketing technology with other business systems, such as CRM and sales tools
- Continuously evaluate and optimize the performance of the marketing tech stack, identifying opportunities to improve efficiency, effectiveness, and ROI
- Maintain comprehensive documentation including plans, reports, and records on all projects, process and tooling
- Quickly diagnose and triage martech outages or data inaccuracies and project manage the recovery
- Manage relationships with MarTech vendors, ensuring that tools are being utilized to their full potential and that contracts and renewals are managed effectively
- Collaborate with the data and analytics teams to develop a robust data strategy that supports personalized marketing efforts, campaign targeting, and data hygiene
- Stay ahead of industry trends and emerging technologies, recommending new tools and approaches that can enhance our marketing capabilities
- Provide training and support to the marketing team and data engineering team on the use of technology platforms, ensuring they have the knowledge and resources to understand business use cases and execute campaigns successfully with the right context
- Ensure that all marketing technology practices comply with relevant data protection and privacy regulations, such as GDPR, CCPA, and Apple and Google terms and conditions, specifically around the use and sharing of PII from pixel data and first party data with 3rd party platforms
Our take
Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. However, despite a modern facade the beauty industry lacks specialised software and still runs on generic CRMs and basic spreadsheets. Recognising a gap in the market, GlossGenius has stepped in to provided a specialised business management platform for beauty salons, spas and studios.
With no competition in this niche, GlossGenius has swiftly captured a large market share, with triple-digit year on year revenue growth. It serves over 40,000 businesses (70% of which are women-owned) and has more than $2 billion in annual transactions on the platform.
GlossGenius has raised a large amount of capital in several funding rounds closed in quick succession. It is aiming to accelerate platform development off the back of its releasing of consumer experience, payment and automation products. It is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jul 2023
$28m
SERIES C
Sep 2022
$25m
SERIES B
Total funding: $104.9m
Company benefits
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially covered by GG
- Fertility and adoption benefits via Carrot and Kindbody
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office stipend
- Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year
Company HQ
SoHo, New York, NY
Articles
Leadership
Experience as Research Intern for DenizBank. Investments Analyst for Goldman Sachs from 2011 to 2014.
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Diversity, Equity & Inclusion at GlossGenius
- At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity Employer
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