Marketing Operations Manager, GlossGenius
$125-150k
+target equity
More information about location
2 days a week in office
Operating system for appointment-based businesses.
Job no longer available
Operating system for appointment-based businesses.
201-500 employees
Job no longer available
$125-150k
+target equity
More information about location
2 days a week in office
201-500 employees
Company mission
To enable business owners to reach new heights by growing their business and maximizing their income.
Role
Who you are
- Bachelor’s degree in Marketing, Information Technology, or a related field
- 3+ years of experience in marketing technology or a related role, with a strong understanding of the marketing landscape
- Deep expertise in marketing platforms (facebook, tiktok, google ads, linkedin, etc), data analytics tools, and other MarTech solutions
- Experience with Iterable, Branch, Eppo, Google Tag Manager, Google Analytics 4, Looker, Snowflake, and Google Firebase strongly preferred
- Proven track record of managing and optimizing a marketing tech stack, with measurable improvements in performance
- SQL proficiency or willingness to learn in the first three months strongly preferred
- Strong project spec writing and project management skills with the ability to lead complex integrations and implementations across multiple cross functional teams
- Excellent problem-solving skills and the ability to think strategically about technology’s role in marketing
- Knowledge of data protection regulations and best practices for compliance
What the job involves
- As the Marketing Operations Manager, you will be responsible for maintaining, managing, and optimizing the tools, platforms, and processes that enable our marketing team to execute campaigns effectively
- You will play a crucial role in shaping the future of our marketing efforts by leveraging the current technology and selecting new technology when necessary to help the media buying, lifecycle, sales, and customer success teams achieve the company’s growth targets
- You will report to the Director, Operations with a dotted line to the Senior Director of Performance and Lifecycle Marketing
- Oversee the selection, implementation, and management of all marketing technology platforms, including marketing automation, CRO, alert monitoring, and more
- Work with operations partners and data team to ensure seamless integration of marketing technology with other business systems, such as CRM and sales tools
- Continuously evaluate and optimize the performance of the marketing tech stack, identifying opportunities to improve efficiency, effectiveness, and ROI
- Maintain comprehensive documentation including plans, reports, and records on all projects, process and tooling
- Quickly diagnose and triage martech outages or data inaccuracies and project manage the recovery
- Manage relationships with MarTech vendors, ensuring that tools are being utilized to their full potential and that contracts and renewals are managed effectively
- Collaborate with the data and analytics teams to develop a robust data strategy that supports personalized marketing efforts, campaign targeting, and data hygiene
- Stay ahead of industry trends and emerging technologies, recommending new tools and approaches that can enhance our marketing capabilities
- Provide training and support to the marketing team and data engineering team on the use of technology platforms, ensuring they have the knowledge and resources to understand business use cases and execute campaigns successfully with the right context
- Ensure that all marketing technology practices comply with relevant data protection and privacy regulations, such as GDPR, CCPA, and Apple and Google terms and conditions, specifically around the use and sharing of PII from pixel data and first party data with 3rd party platforms
Our take
Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. However, despite a modern facade the beauty industry lacks specialized software and still runs on generic CRMs and basic spreadsheets. Recognizing a gap in the market, GlossGenius has stepped in to provided a specialized business management platform for beauty salons, spas and studios.
With little competition in this niche, GlossGenius has swiftly captured a large market share, with triple-digit year on year revenue growth. It serves over 1000,000 businesses and has raised more than $70M.
With this funding, the company is aiming to accelerate platform development off the back of the release of consumer experience, payment and automation products. And it is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2023
$28m
SERIES C
Sep 2022
$25m
SERIES B
Total funding: $104.9m
Company HQ
SoHo, New York, NY
Leadership
Danielle Cohen-Shohet
(Founder & CEO)Prior to founding GLossGenius in 2015, Danielle was an Alternative investment Analyst at Goldman Sachs.
Leah Cohen-Shohet
(CBO)Leah joined GlossGenius in 2021 as Chief Business Officer. Prior to this, she worked in Go-To-Market Strategy & Launch at Archipelago. She also spent nearly 6 years at Symphony as a Strategic Chief of Staff, Global Head oCommunity Specialist Group and EVP of Growth & Adoption.
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