Senior Director of Product Marketing, Guild Education

• You are a strategic, hands-on product marketing leader who knows how to turn product, customer insight, market context, and company strategy into a clear story the whole business can use
• You are excellent at positioning and messaging across a multi-product portfolio
• You can cite examples of how you've applied strategic narrative frameworks to make a complex, multi-part offering feel simple and differentiated
• You know how to turn learning, coaching, data, and career-outcomes complexity into buyer value, field confidence, and customer clarity
• 12+ years of B2B marketing leadership experience, including 7+ years specifically in product marketing in a B2B enterprise and/or marketplace environment. HR or education-specific experience is helpful but not required
• Excellent positioning and messaging judgment. You can turn strategy, product detail, customer truth, and market context into a story that sells
• Experience building or leading product marketing at a fast-scaling B2B SaaS or enterprise services company
• Experience managing or mentoring product marketers
• Comfort using AI tools to move faster - research, content drafting, and signal analysis - as a way to operate like a larger PMM function before adding headcount
• Proven ability to build product launch and release systems that help GTM teams understand, sell, onboard, and support new capabilities
• Strong field enablement instincts: sales narrative, demo story, objection handling, proof points, and customer-facing value messaging - with a track record of driving adoption, not just producing assets
• Enough product depth to understand learning, coaching, data, and career-outcomes complexity - and translate it into buyer value
• A hands-on operating style. You're comfortable writing the brief, building the deck, shaping the talk track, and shipping the work yourself
• Exceptional writing craft. You produce and review copy at high volume and a high bar - headlines, web, deck, launch, and enablement - and you make other people's writing better
• Comfort working directly with executives - pressure-testing assumptions and translating strategy into narrative
• A bachelor's degree or equivalent experience

Desirable

• This is a leadership role, not a manager-first one. You'll level up existing product marketers and may build out the team further over time - but your sleeves are rolled up every day. You are a quarterback on the field, not a coach on the sidelines
• Drive the Guild story:
• Own the core positioning, messaging, and buyer narrative for Guild's portfolio, and keep it consistent as the product, market, and commercial motion evolve
• Translate that narrative into clear GTM language across the website, sales deck, demo narrative, launch materials, customer proof, and enablement
• Make complex, multi-product capabilities easy for customers, Sales, Employer Partner Services, and Marketing to understand and use
• Turn product complexity into market clarity:
• Own launch and release readiness across GTM teams: launch briefs, release tiering, internal communications, field enablement inputs, customer messaging, and post-launch feedback
• Make sure every meaningful product change is translated into why it matters, who it matters for, how we explain it, and what teams need to do next
• Partner closely with Product on what's shipping, what changed, and what the field needs to know - and build the feedback loop that brings customer, competitive, and adoption insight back into Product
• Formulate a POV on pricing levers and lead workshops to solidify across key capability teams - drive implementation and iteration as needed
• Build the enterprise Sales and EPS enablement spine:
• Create and guide the core enablement materials: talk tracks, objection handling, demo narrative, FAQs, proof points, launch guides, and customer-facing value messaging
• Define the buyer journey and adoption messaging across the customer lifecycle, and partner with Employer Partner Services and Solutions Design on adoption friction, time-to-value gaps, and proof opportunities
• Turn customer wins, usage signals, objections, and ROI examples into proof that Sales, Employer Partner Services, Marketing, and executives can use
• Partner with field leaders to understand whether the story is landing and where teams need more clarity, proof, or coaching
• Lead the PMM function:
• Run the PMM operating model across positioning, launch execution, enablement support, and customer proof - leveling up existing product marketers and guiding the function as it scales
• Clearly define product marketing's scope relative to adjacent functions like content, campaigns, product management, and solutions consulting, so the whole org knows who owns what
• Build repeatable PMM systems, not one-off heroic work, and raise the quality bar for clarity, narrative, launch execution, and field readiness
• What Success Looks Like:
• Guild has one clear story across the website, sales deck, demo narrative, enablement, and customer proof
• Sales and Employer Partner Services teams can explain, demo, and support Guild's portfolio with confidence and consistency
• Product launches are clearer, better sequenced, and easier for GTM teams and customers to absorb
• Customers understand what they bought, how to adopt it, and how to get value faster - and that proof compounds into expansion, retention, and advocacy
• PMM operates as a scaling system for the company, with a clear operating model, not a set of scattered deliverables

• Role Posted: Monday, August 31, 2026 - this role will be posted for a minimum of 3 days