Product Marketing Manager, BlueVoyant

• Ideally, the individual has cyber security experience, preferably in the areas of third-party cyber risk, supply chain cyber risk or general cyber security solutions and services
• 3-5 years of Product Marketing experience for a cybersecurity company or growth-stage B2B technology company
• Significant experience in product launch process and management
• Experience in development of sales enablement messaging, tools and training
• Experience in market research, GTM strategy and competitive intelligence gathering
• Experience supporting sales, demand generation and events efforts with relative content
• Experience writing appealing product copy and content for a variety of use cases that can be adopted for multi-channel production
• Experience developing product use cases (vertical markets, feature-based)
• Excellent communications skills, both verbal and written
• Strong writing skills
• A hands-on team player with strong organizational skills and ability to track against goals
• Experience engaging with customers
• Experience in a fast-paced start-up environment
• Experience in maintaining close familiarity with business level KPIs and engaging in activities that support meeting them
• Day-to-day operational agility, with a strong sense of initiative and a history of delivering to plan
• Willingness to adapt to changing priorities and business requirements

Desirable

• BlueVoyant is in search of a Product Marketing Manager to drive Product Marketing for our Third-Party Cyber Risk business line
• This is a high visibility position to drive messaging, content creation, and go-to-market strategy for a well-funded and fast-moving startup
• This person must be able to identify, prioritize, drive, and manage a range of marketing activities. They will thrive in a small team and be willing to take on new projects as needed while working across organizations
• The position will report to the BlueVoyant ‘VP of Product Marketing’
• You will be responsible for BlueVoyant’s Third-Party Cyber Risk product marketing by developing product content, (print and web and demand generation) user brochures, product collateral, white papers, webinars, and thought leadership materials while driving other product marketing related initiatives
• In addition, you will synthesize product features, benefits and differentiators with and within marketing and product materials for a variety of business cases and end-user pain points
• You will manage a definitive and continuous calendar of production of materials. You will work with the product team to identify and create materials and documentation for product launches – and ongoing marketing activities - with a goal of enabling and maximizing go-to-market activity