Demand Generation Specialist, Gong
$106-125k
Revenue intelligence platform
Open for applications
Revenue intelligence platform
1001+ employees
Open for applications
$106-125k
1001+ employees
Company mission
To help companies transform their revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth.
Role
Who you are
- Experience: 2+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment
- Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus
- Analytical Skills: Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies
- Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally
- Project Management: Strong project management skills with the ability to drive multiple projects end-to-end
- Data-Driven: Extremely data-driven; committed to experimenting until you see measurable results
- Writing skills: Strong writing skills and experience creating content for email, webinars, or web pages
- Education: Bachelor’s degree in Marketing, Business, or a related field
- Growth Mindset: Curiosity and a desire to learn
What the job involves
- Gong is looking to hire a Demand Generation Specialist to uplevel and execute our campaigns
- This role will report to the Senior Manager of Demand Generation and will partner closely with our Content, Product Marketing, Sales Development, and Marketing Operations teams
- Drive impact – Help achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline
- Experiment – Run data-driven experiments to uplevel our campaigns and processes
- Create campaigns-in-a-box –Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact
- Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities
- Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance
- Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities
- Everything above and more to help contribute to the team’s main goal of maximizing marketing-qualified opportunities and driving pipeline
Our take
In the world of sales, relying on traditional methods like CRM notes for customer insights can be a time-consuming nightmare. Sales reps often spend hours sifting through data, yet crucial details get lost and decisions end up being based on guesswork. Recognizing this challenge, Gong founders saw the potential of AI to bridge the information gap.
Gong's innovative solution goes beyond simply recording customer interactions 0 it analyzes them as well. Gong identifies potential red flags and offers recommendations on the fly, helping reps navigate conversations toward successful closures.
With a proven track record and a global customer base that includes tech giants like LinkedIn, Slack, and Shopify, Gong is making its mark on the industry. The company is now focused on expanding its reach internationally and forging new partnerships, solidifying its position as a leader in AI-powered sales intelligence.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$250m
SERIES E
Aug 2020
$200m
SERIES D
Total funding: $586.1m
Company benefits
- Mental health support resources
- Weekly wellness events
- Work from home stipend
- Generous vacation days
- Quarterly recharge company shutdowns
- Parental leave
- Employee equity
- Retirement savings
- Commuter & parking benefits
- Training & development programs
- Employee resource groups
- Mentorship opportunities
Company values
- Customer service
- Trust
- Diversity
- Innovation
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Amit Bendov
(CEO)Former CMO at Panaya and CEO at SiSence.
Eilon Reshef
(CPO)Initially served as CTO at the company before transitioning into their current role. Co-founder and former VP of Webcollage (acquired by Answers in 2013).
Salary benchmarks
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