Senior Director of Marketing, Braze
EMEA
Plus Employee Stock Purchase Plans
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
Plus Employee Stock Purchase Plans
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back
- The role requires a strong and differentiated marketing background, experience working in a matrixed environment, utmost organization of priorities, and the ability to empathize with, and advocate for the EMEA region
- 15+ years experience in areas of marketing
- Experience at B2B SaaS company
- Experience with regionalized pipeline generation strategy and implementation, including working closely with Sales, Partnership, and Customer Success teams
- Experience with digital marketing, events, account based marketing
- Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers
- A self-starter with the ability to work independently and as part of a team
- Ability to juggle multiple, demanding tasks simultaneously and with accuracy
- High aptitude for looking at problems as opportunities, and working cross departmentally to create unique solutions to solve them for the benefit of regional programs and/or the company
- Familiarity with tech and marketing communities; familiarity with SaaS business communities
- Experience working in a high-growth, high intensity environments
- Travel in the region required
- Bachelor degree required
What the job involves
- To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute:
- Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success
- Braze is looking for a Marketing leader to elevate and execute our regional marketing strategy in EMEA
- Reporting to the VP of Global Demand Generation, this role will develop region-specific marketing programs focused on new business acquisition for EMEA through a portfolio of programs designed to create and capture demand
- The role will be responsible for creating market development plans, inbound marketing campaigns, high touch activations, events, and ABM outbound motions
- You will work cross-functionally to implement and expand digital & field marketing campaigns and processes, and apply a geo-centric strategy that supports local teams’ revenue attainment
- Lead the EMEA Regional Marketing strategy and ensure execution delivers on revenue goals
- Partner with EMEA Sales, Partnership, and Success leaders, as well as the Global Marketing teams, to develop and build programs that are scalable and predictable for the EMEA region
- Serve as the voice of the region with respect to regional nuances and differentiators to/from the field that will allow for a constant feedback loop, externally and internally, to iterate and evolve programs
- Create repeatable, predictable programs that build off of global demand generation activities–from concept and implementation to optimization and ensure activations continue to scale across channels (online and offline) to expand the Braze footprint in the region
- Be a thought leader for the brand and serve as a host of specific activations, as well as co-lead custom programs with local leadership; deep knowledge of demo environments and market positioning capabilities are a must
- Deliver on demand generation metrics and OKRs with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the EMEA Marketing strategy’s impact
- Travel into various markets and interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts including hands-on involvement in execution of live programs
Salary benchmarks
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt its placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Equity Stake: We provide equity to full-time employees—regardless of role or tenure—so that when we grow and succeed, you do, too
- Learning & Development: We support your professional growth through formal career pathing, the Braze University learning platform, and tuition reimbursement
- Remote Availability: Braze fosters an environment that harmonizes the needs of the business and the needs of its employees
- Global Presence: Our global presence—10 cities and growing—provides opportunities to work and connect with top talent around the world
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Seek the Truth: We combine intelligence with humility to challenge our assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Diversity, Equity & Inclusion at Braze
- Developing robust methods to track and measure representation data across different intersectionalities
- Expanding our presence at affinity events, including conferences, meet-ups and in-house gatherings
- Enhancing our manager training program to incorporate DEI-specific training within the curriculum
- Integrating DEI concepts into existing training, including new hire onboarding
- Launched a company-wide mentorship initiative, which aims to cultivate a richer employee experience and foster a sense of community throughout our workforce
- Enhancing recruiting efforts and manager training to embed inclusivity in our business processes
- Supporting 10 employee resource groups (ERGs) that represent diverse affinity groups and interests
- Organized the ERG Lead Summit, which facilitates the exchange of experiences, insights, and best practices among ERG Leaders
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