German Midweight Copywriter, Tide
Business accounts for SMEs
Posted today
Business accounts for SMEs
1001+ employees
Posted today
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- Excellent communication and copywriting skills. As this is a midweight role, we’d expect you’ve been in a copy or content writing role for 2+ years
- Strong proofreading and editing skills; you’re known for your attention to detail and impeccable spelling and grammar
- You’re passionate about problem-solving and suggesting new initiatives to improve ways of working
- You’re knowledgeable about the SME sector in Germany, including industry trends and competition
- You’re self-assured, driven, able to make decisions and take responsibility for them
- You have experience of working with a Style Guide or Tone of Voice guide and understand why this is important
- You have excellent planning, organisational and time management skills
- You have experience with Jira, Typeform, WordPress, Contentful or any CMS tools
- You have experience of working with a CRM team as stakeholders or colleagues
- You may also have experience in finance, a start-up or fast growing company
What the job involves
- The Member Engagement Marketing (MEM) Copy team writes and reviews copy for the wider marketing department and beyond. Our focus is helping the members who have already joined us learn more about our products, features and ways to make the most of their Tide account
- After our success in the UK and India, Tide launched in Germany in May 2024. Now we’re excited to be growing our roster of German content writers to help us communicate our products and services to SMEs in Germany
- This role will sit within our established UK/Europe copy team within Member Engagement Marketing, but will have links with our already growing network of German writers around the business
- Native or fluent in German – applications without this key requirement won’t be considered
- Strong English skills, both written and verbal – our business language is English, though this role requires you to write in German
- Understanding what a good brief looks like and answering it with high-quality copy that drives product engagement
- Strong translation skills for localising existing UK copy into DE, and able to explain your copy choices
- Jargon busting! Turning technical information into simple, compelling messaging and content
- Creative copywriting across multiple formats, including email, mobile notifications, social media, blog posts, landing pages and more
- Passionate about customer experience, with a focus on delivering the best, most engaging content for SMEs
- Reviewing, amending and approving existing German content, including the work of other writers. You’ll be a source of support and guidance for more junior writers both in the team and around the business
- Collaborating with multiple teams to deliver Tide’s overarching content strategy in Germany
- Confident in communicating with various stakeholders to provide updates on projects
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$23.4m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $280.5m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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