Associate Director of Marketing, Razer
$110.2-183.6k
Office located in Irvine, CA
Gaming hardware and payment services
Open for applications
Gaming hardware and payment services
1001+ employees
Open for applications
$110.2-183.6k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- 5 years+ in a gaming marketing or consumer marketing
- Gaming Industry Experience a plus
- Track record of successfully executing go-to-market plans
- Strong communication and team collaboration skill
What the job involves
- Razer is looking for a talented marketing professional to be part of a fast-paced and highly impactful team
- The Associate Director, Marketing is responsible for managing the Go-To-Market process for the Americas regions working with the global marketing team, business units, creative team, sales team, and finance
- Drive the Go-To-Market process for Marketing in the region
- Deliver a 360-degree comprehensive sustained marketing plan and execution to impact sales and market share objectives
- Bring thought leadership to the Americas marketing team to deliver breakthrough marketing plans and execution leveraging regional and global marketing resources
- Lead quarterly planning process ensuring alignment with key functional stakeholders
- Partner with Business Units to execute campaigns managing from strategy to launch
- Manage a process from briefing to execution by connecting teams and making sure information flows between stakeholders including digital marketing, PR, channel marketing, events, and partnerships
- Manage marketing budget process from planning to monthly closuring with Finance
- Manage KPI and develop reporting that communicates marketing results
- Identify opportunities to drive product growth and user engagement
- Review business analytics to support recommendations on strategy and investment
- Conduct competitive product and marketing analysis
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Articles
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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