Growth Marketing Manager, Mirakl
Mirakl Connect
4+ days a week in office
Marketplace SaaS platform
Job no longer available
Marketplace SaaS platform
501-1000 employees
Job no longer available
4+ days a week in office
501-1000 employees
Company mission
To enable businesses to significantly transform their e-commerce strategies and foster sustainable and profitable growth.
Role
Who you are
- 5+ years of marketing experience with a proven track record of driving lead generation and acquisition at scale in SMB-focused organizations
- Hands-on experience managing and optimizing paid acquisition campaigns (Google Ads, Facebook Ads, TikTok, LinkedIn, etc.) and organic channels (SEO, content marketing)
- Experience with field marketing and ABM approaches is a strong plus
- Deep understanding of SMB buying behaviors and the ability to craft strategies that engage this audience effectively
- Strong analytical skills with proficiency in tools like Google Analytics, HubSpot, Salesforce
- Ability to balance strategic thinking with tactical execution in a fast-paced, high-growth environment
- Excellent written and verbal communication skills
What the job involves
- The Growth Marketing Manager will play a pivotal role in driving lead generation and customer acquisition at scale and at global level
- You will own the strategy and execution of integrated marketing programs designed to deliver a high volume of high-quality leads, leveraging both online and offline channels
- Demand Generation & Lead Acquisition
- Develop and execute data-driven marketing campaigns to generate a high volume of qualified leads across multiple channels (paid media, SEO/SEM, email, social, partnerships, events, etc.)
- Optimize campaigns to maximize ROI and scale lead acquisition while maintaining cost efficiency
- Constantly test, iterate, and scale online demand generation tactics that resonate with your target audiences
- Integrated Marketing Strategy
- Design and implement an integrated marketing plan combining digital and offline tactics to drive awareness, engagement, and conversion in the SMB market
- Collaborate with Product and Business teams to ensure alignment between marketing efforts and overall business objectives to maximize impact
- Performance Tracking & Optimization
- Analyze campaign performance and pipeline impact; use insights to optimize campaigns and adjust strategies in real time
- Content & Messaging
- Work closely with product marketing, content and creative teams to develop compelling messaging, offers, and assets tailored for the SMB segment
- Team Collaboration & Leadership
- Become the cross functional leader who partners with internal teams to ensure seamless execution of campaigns and ensure business objectives are met in all our core regions (US/EMEA)
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this: if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 450 companies develop new marketplaces to drive product adoption. It currently works with consumer-facing enterprises, including Macy’s, Decathlon, Best Buy and Sonepar, and industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding. Investment has been used to grow its engineering and customer success teams, enabling product development and a broader reach. With solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
Sophie Marchessou, Chief Customer Officer
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- 📈 🎓 Career Growth Opportunities - Access to tailored development programs and clear pathways for professional advancement
- 👨👩👧👦 Parental Support - Enjoy enhanced parental leave, including a fully paid month off for the second parent and two sick child days per year, paid at 100% for each employee. An initiative designed to provide a supportive and family-friendly work environment
- 💆♀️🧘 Health & Wellness - Benefit from covered health insurance and initiatives promoting well-being
- 🏡 💻 Flexible Work Arrangements - Take advantage of flexible weekly remote work options
- 🥐 🍏 Daily Perks - Start the day with a complimentary breakfast and enjoy your meal voucher card (depending on the country)
- 🚲 🚇 Sustainable Transportation - Mirakl reimburses 50% of public transport subscriptions
Company values
- Work Hard Together: We believe in teamwork and collaboration as the foundation of our success.
- Get Things Done: We prioritize action and results to deliver impactful outcomes.
- Go Above & Beyond: We embrace challenges with ambition and always strive for excellence.
- Succeed Through Expertise: Knowledge-sharing and continuous learning are in our DNA.
- Satisfy & Empower Clients: We are committed to making our customers successful.
Company HQ
Boston, MA
Articles
Leadership
Adrien Nussenbaum
(Co-Founder & Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-Founder & Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Diversity, Equity & Inclusion at Mirakl
Hugo Weber (VP Corporate Affairs & Impact)
- Echoing our value of “Go Above and Beyond,” we are committed to making a positive impact on our employees, ecosystem, and society as a whole. Our CSR strategy is based on four pillars: environment, human resources, society, and ethics & governance.
- We aim for an absolute reduction of 30% in our emissions on scopes 1 and 2 by 2027, offset our carbon footprint annually, and have implemented a sustainable procurement and travel policy.
- Mirakl is a signatory of the French Tech Parity Pact. We have 60% women in our leadership team and are committed to achieving 40% women on our board of directors by 2028. Additionally, we are training 100% of our managers on diversity issues.
- We promote mentorship through partnerships with NQT associations in France and Cancer Chicks in Australia, and we commit to accessibility through our collaboration with the Content Square foundation and Cafés Joyeux.
- We publish a transparency report annually and strengthen the training of our teams on ethical and legal issues such as corruption and data protection.
- To ensure the achievement of our CSR objectives, a dedicated team reports directly to one of Mirakl's founders, ensuring strategic oversight. This team works closely with key stakeholders identified internally, as well as with external partners such as Plan A and Patch.io, recognized for their expertise in environmental impact and carbon offsetting. With this support and these partnerships, we ensure that each initiative is robustly supported and implemented with a view to sustainable growth.
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