Content Marketing Manager, Newsela
Generation Genius
$83.5-96k
+ Incentive stock options
Online platform for education content
Open for applications
Online platform for education content
201-500 employees
Open for applications
$83.5-96k
+ Incentive stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- We are looking for a collaborative teammate who thrives in cross-functional environments and can manage multiple priorities with ease
- If you are a strategic storyteller who knows how to engage educators through clear, inspiring content, and a data-driven marketer who can use performance insights to refine and elevate strategy, APPLY NOW!
- 5+ years of experience in content marketing, with a proven track record of growing web traffic and lead generation, ideally within edtech or SaaS
- Bachelor’s Degree Marketing, Communications, or a related field
- Experience in the education field either in classroom or within edtech is required
- Proficient with marketing automation platforms (e.g., HubSpot, Pardot, Slate) and CMS tools (e.g., WordPress, Drupal)
- Strong understanding of SEO best practices, keyword research, and backlink strategies
- Skilled in data analysis and optimization, with experience using tools like Google Analytics, SEMrush, Ahrefs, or similar
- HTML and CSS experience is a plus
What the job involves
- In 2025, Newsela acquired Generation Genius, a beloved provider of standards-aligned math and science content for elementary and middle school students
- As we scale this product as part of the Newsela family, we’re looking for a Content Marketing Manager who will be solely focused on driving engagement and growth for Generation Genius across its website, blog, email, and other key marketing channels
- This is an exciting opportunity to join Newsela’s marketing team while owning the content strategy for a fast-growing product that is already used and loved by educators across the country
- Build and manage editorial calendars aligned with key product updates, education trends, and seasonal campaigns (e.g., back-to-school, STEM week, Earth Day)
- Lead our blog and SEO efforts to increase organic traffic and position Generation Genius as a go-to resource for STEM education
- Research and write high-performing blog content tailored to educators
- Continuously optimize and refresh existing blog content to reflect current search trends and performance insights
- Develop and execute social media strategy, increasing educator engagement, word-of-mouth, and teacher trial sign-ups
- Own and execute the email strategy for engaging teachers with helpful, timely content
- Write and edit compelling copy for email campaigns, landing pages, paid media, and product messaging
- Collaborate with product and content teams to surface and promote the most relevant resources and features
- Monitor and analyze content performance across channels (traffic, email engagement, conversion, etc.)
- Use insights to iterate on content strategy and improve outcomes
- Partner with marketing operations to ensure content is tagged, tracked, and measured accurately
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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