Director of Marketing Automation, Workiva
$147-250k
+ A discretionary bonus typically paid annually and Restricted Stock Units granted at time of hire
Software for sustainability, GRC & financial reporting
Job no longer available
Software for sustainability, GRC & financial reporting
1001+ employees
Job no longer available
$147-250k
+ A discretionary bonus typically paid annually and Restricted Stock Units granted at time of hire
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Bachelor’s degree in Engineering, Marketing, Business, or related field
- 10+ years of experience in marketing automation, or a closely related field
- Marketo and Salesforce Experience Cloud administration experience
- Minimal travel, less than 10%
- Reliable internet access for any period of time working remotely and not in a Workiva office
Desirable
- Strong focus on Marketo (or equivalent MAP); Marketo Certified Expert (MCE) certification is a plus
- Experience in a fast-growing SaaS company with revenues of $1B or more
- Proven experience creating and operationalizing global email marketing strategies, including lead nurturing, segmentation, and scoring programs, and scaling/adapting across regions and languages
- Demonstrated understanding of email nurturing methodology as part of an optimized buyer’s journey
- Experience working with marketing, sales, sales enablement, sales operations, customer success, and technical stakeholders to develop processes for a high-growth marketing organization; exceptional problem-solving skills are essential
- Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization
What the job involves
- We are seeking a Director of Marketing Automation to join our dynamic marketing operations team
- The ideal candidate will be a subject matter expert in Marketo and act as the product owner
- This role will focus on scaling our marketing automation efforts across multiple business functions and regions, driving email strategy, and maximizing the marketing automation platform (MAP) roadmap and spend
- This is a highly cross-functional role requiring strategic and tactical execution, as well as strong program management
- Marketing Automation Platform Product Owner:
- Serve as the Product Owner and Subject Matter Expert (SME) for Marketo, overseeing all aspects of the platform, including configuration, integration, and ongoing maintenance
- Maximize the potential of the marketing automation platform to drive efficiency and effectiveness in campaign execution
- Ensure compliance with regulatory requirements, including GDPR, CCPA, and others
- Strategy and Execution:
- Develop, operationalize, and optimize a comprehensive email marketing strategy, including automated campaigns, lead nurturing, segmentation, and scoring, in collaboration with cross-functional teams
- Audit and enhance email performance using data-driven insights, such as A/B testing and quality assurance
- Conduct research and analyze metrics to uncover untapped audiences, segmentation opportunities, and gaps in the customer experience
- Scalability and Optimization:
- Scale marketing automation efforts to support multiple business units and regional marketing teams, ensuring relevance across languages and regions
- Optimize campaign performance through data analysis, continuous improvement, and innovation within the MAP
- Cross-Functional Collaboration:
- Collaborate with sales, product, IT, and customer success teams, as well as regional marketing teams, to ensure alignment and consistency in global marketing campaigns
- Roadmap and Innovation:
- Drive the MAP roadmap by identifying and implementing new features and functionalities that align with business goals
- Identify and capitalize on gaps and opportunities within the MAP
- Training and Enablement:
- Provide training and ongoing support to marketing team members on best practices and effective use of the marketing automation platform
- Develop and maintain documentation and resources to ensure continuous team enablement
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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