Associate Director of Performance Marketing, Phantom
Crypto wallet
Be an early applicant
Crypto wallet
101-200 employees
Be an early applicant
101-200 employees
Company mission
To make the digital economy safe and easy to use for everyone.
Role
Who you are
- 8+ years of experience in scaling performance marketing channels with a strong track record of driving performance in a high-growth environment
- Expert knowledge of paid marketing platforms, including Google Ads, Meta Ads, and programmatic advertising
- Knowledge/experience with Affiliate Marketing and SEO
- Strong analytical skills with the ability to translate data insights into optimizations and business impact
What the job involves
- As the Performance Marketing leader at Phantom, you’ll lead strategy and execution for building out our acquisition channels, starting with paid search, paid social, SEO, as well as our leading our lifecycle marketing channels
- In this role, you will work closely with the Head of Growth to build a best-in-class growth marketing engine. You will collaborate with cross-functional partners to build out a measurement and testing framework.
- The ideal candidate will have experience launching and scaling performance channels from zero to one and have a strong focus on incrementality, especially in evolving media ecosystems
- Data-Driven Marketing: Focus on analyzing data to optimize campaigns, track performance, and identify areas for improvement
- Campaign Management: Developing and executing performance marketing campaigns, from ideation to implementation and optimization
- Full funnel marketing: Driving strategy and insights across the full funnel of marketing across not only paid media, but also owned channels such as our website, CRM and in-product notifications
- Cross-Functional Collaboration: Working closely with product, sales, design, and other teams to align marketing efforts with business goals
- Understanding the Crypto Industry: Knowledge of the crypto market, trends, and regulatory landscape
Our take
Cryptocurrency wallets provide a way to protect secret information that gives users control over your digital assets. Many crypto enthusiasts prefer the wallet option as non-custodial wallets remove the third-party option and users gain full control over their data. Phantom is a cryptocurrency wallet that creates a space for users to buy, send, receive, swap tokens and collect NFTs.
Phantom hosts the Solana blockchain, though Ethereum is generally more popular within the crypto world, Solana is said to have faster speeds and lower transaction costs. Offering the same wallet features as its competitors, the company are setting itself apart with newer features like the “Burn NFTs” feature allowing users to remove spam NFTs sent by attackers and support them in dodging NFT theft prevalent in the sector. The company prides itself on extremely high-security factors.
Founded in 2021 the company already has an impressive firm valuation of $1.2 billion. It might not be in the top-rated crypto wallets out there yet but the young company will likely join this list if it continues on this upward trajectory and continues to diversify itself by adding special features and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2022
$12m
SERIES A
Dec 2021
$4m
SEED
Total funding: $16.3m
Company benefits
- Comprehensive insurance (medical/dental/vision) — 100% covered
- Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need
- Flexible hours and a long-standing, supportive remote environment
- Unlimited vacation: Take time when you need it (and we really mean it!)
- 401(k) retirement plan
- Wellness benefit
- Daily lunch benefit
Company HQ
SoMa, San Francisco, CA
Leadership
Brandon Millman
(CEO)An extensive background in Engineering, most recently working as Senior Engineer at Twitter and Engineering Manager / Tech Lead 0x.
Chris Kalani
(CPO)Previously worked as a Product Designer at Facebook, went on to co-found and become CEO of Wake. Is currently an Advisor at Talentdrop.
Francesco Agosti
(CTO)Worked as a Software Engineer at Yelp, and went on to work through several roles at 0x, most recently as Tech Lead.
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