Digital Marketing and Communications Manager, SafeRide Health

• 5 to 8 years of experience in digital marketing, communications, or demand generation roles, preferably in a B2B SaaS environment
• Proven success with marketing automation platforms such as Iterable and HubSpot, including lead nurturing and performance analytics
• Demonstrated experience in corporate communications/PR, including securing earned media and managing placements (MuckRack preferred)
• Experience with visual design tools (e.g., Figma) and CMS platforms (e.g., Webflow)
• Track record of measurable results in campaign execution, digital growth, or communications placements
• Excellent project management, written and verbal communication, and cross-functional collaboration skills
• Highly organized, adaptable, and data-driven in a scaling, mission-focused environment

Desirable

• We are seeking a driven and detail-oriented Digital Marketing and Communications Manager to lead integrated marketing campaigns across owned, earned, and paid channels
• This individual should have strong experience in B2B SaaS demand generation, marketing automation, and communications (corporate communications and/or media relations), and will play a pivotal role in shaping our digital presence and thought leadership in the healthcare technology sector
• The ideal candidate is both strategic and execution-focused, comfortable owning projects end-to-end, and able to collaborate across sales, product, account management, and leadership teams
• Execute multi-channel B2B demand generation campaigns that drive lead acquisition, nurture, and conversion
• Own marketing automation workflows using HubSpot and Iterable. Responsibilities include segmentation, email and SMS nurture tracks, lead scoring, ongoing database hygiene maintenance, and reporting
• Design and test landing pages, content offers, and conversion funnels aligned with the healthcare buyer journey
• Deploy website updates on Webflow CMS and align website content with best practices centered around SEO and GEO
• Measure and optimize campaign performance using analytics tools and dashboards. Report on KPIs and marketing attribution
• Collaborate with editorial leadership to support content development and distribution that advances SafeRide’s reputation as a healthcare innovation leader, including white papers, infographics, webinars, and case studies
• Manage social media presence across LinkedIn and other emerging platforms to amplify content and support employer brand efforts
• Ensure all content aligns with brand, tone, and accessibility standards
• Pitch and place stories with healthcare, business, and tech media outlets. Build and maintain relationships with key reporters and analysts using tools like MuckRack
• Manage relationships with paid media outlets to support amplification, sponsorships, and lead generation
• Maintain PR materials including press releases, media kits, executive bios, and speaking abstracts
• Liaise with clients and industry association partners to develop co-branded marketing materials and collaborative campaigns
• Monitor and manage digital listing platforms such as Google My Business
• Support internal communications and executive communications as needed to align brand voice and strategic narratives
• Collaborate with creative and design resources to maintain a cohesive visual identity across all touchpoints
• Ensure digital assets reflect SafeRide’s value proposition and differentiators in healthcare access, equity, and technology
• Partner with Sales and Account Management to align campaign strategy with pipeline goals
• Support customer marketing initiatives including advocacy content and lifecycle campaigns
• Assist with event communications, trade show campaigns, and digital promotion around key milestones or announcements