UK Campaign Marketing Specialist, Prezzee
In office Mon-Thurs
4 days a week in office (London’s West End)
Digital gifting marketplace
Job no longer available
Digital gifting marketplace
201-500 employees
Job no longer available
In office Mon-Thurs
4 days a week in office (London’s West End)
201-500 employees
Company mission
To make gift cards fun, personalised and easy to use.
Role
Who you are
- Strong experience in marketing automation tools such as HubSpot, Braze, Salesforce Marketing Cloud, Segment, or similar platforms
- A deep understanding of customer segmentation and event-based data for targeted communication
- Experience briefing creative and content teams to develop engaging and high-quality campaigns
- Ability to design customer journeys that align with both customer needs and business goals
- A track record of working in fast-paced environments, managing multiple projects effectively
- Experience working with regional and global teams in a collaborative setting
What the job involves
- As the UK Campaign Specialist, you will develop and execute strategies to increase repeat business in the B2B channel, ensuring high levels of customer engagement and retention
- You will play a key role in localising and delivering global consumer campaigns while working collaboratively with marketing, sales, and global teams to enhance customer experiences and business outcomes
- Monitor key metrics like customer churn rate, customer lifetime value (CLTV), and engagement patterns
- Identify at-risk customer segments and implement targeted retention strategies
- Conduct customer surveys and analyze feedback to understand customer needs and preferences
- Create and manage B2B campaigns in collaboration with sales teams to attract and retain business customers
- Develop targeted email campaigns, personalized content, and engagement programs
- Plan and execute customer appreciation events and other engagement activities
- Localise and optimise customer communication workflows and retention programs
- Track and analyze retention campaign performance, making data-driven improvements
- Conduct A/B testing to optimise messaging and offers for maximum impact
- Stay updated on industry trends and best practices to enhance customer retention efforts
- Work closely with marketing, sales, and customer support teams to ensure a seamless customer experience
- Localise and execute consumer campaigns developed by the global team, ensuring relevance and brand alignment
- Share customer insights with product teams to drive product enhancements
- Measure and report on the ROI of retention and engagement initiatives
- Collaborate with global teams to drive efficiencies and effectiveness in engagement and retention initiatives
- Ensure high-quality execution of campaigns, including proofreading, formatting, and rendering across devices
- Develop and maintain customer journey maps to identify key engagement opportunities
Salary benchmarks
Our take
Gift cards have long since been a popular way to reward employees or gift friends and family, with eCommerce-focussed 'eGift' cards rapidly replacing physical cards. However, the digital nature of such cards can make them feel impersonal and underwhelming as a gift, showing room for innovation within the market.
Prezzee provides an eGift card marketplace, helping shoppers to find the perfect digital gift card across a portfolio of over 100 providers. The company provides standard eCards for consumers in addition to bulk options for employee rewards, facilitating the personalization of each gift card with video or voice messages and custom designs.
Whilst Prezzee will undeniably face competition from marketplace giants such as Amazon which also offer large selections of gift cards, the company stands out with its unique focus on facilitating the personalization of every card. Through this approach, the company aims to eradicate the impersonal nature associated with eGift cards, helping consumers and employers to truly express their gratitude for friends, family, and employees.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company HQ
Sydney, NSW
Leadership
Craig Smith
(CEO)Joined Prezzee in 2023 as the Global CFO before becoming COO in 2024 and then CEO later that same year. Previously worked in Investment Banking at Morgan Stanley and J.P. Morgan.
David Christie
(Deputy CEO)Co-founder of Amplifir and Wilson A.I. Previously a Non Executive Director at Kleos Space. They were also the Global Head of Legal at Renaissance Capital and a Senior Legal Counsel at Deutsche Bank.
Share this job
View 3 more jobs at Prezzee