Customer Marketing Manager, AccountsIQ
Financial management software
Be an early applicant
Financial management software
21-100 employees
Be an early applicant
21-100 employees
Company mission
Providing finance teams with a platform to automate their processes and facilitate intelligent business decisions with a focus on multi-entity businesses.
Role
Who you are
- 4+ years of relevant experience in a customer marketing role, ideally within a tech, SaaS or finance environment
- Excellent analytical skills, a good understanding of customer and engagement data and how to interpret it and use it to formulate successful marketing campaigns
- A strong understanding of customer journeys and lifecycle marketing
- First class project management skills including the ability to plan, prioritise and execute tasks, recognise key milestones, as well as managing suppliers and campaign metrics
- Creative thinker that can develop and execute innovative campaign ideas
- Robust understanding of the different marketing channels and functions and how they can be combined to form successful campaigns and generate excellent engagement and results
- Strong communication skills, both written and verbal
- Experience with Salesforce and HubSpot are highly desirable
- A ‘can do’ attitude and drive to succeed, with the ability to manage and prioritise multiple tasks at once whilst working to tight timeframes
- A strong sense of team spirit, able to work independently but also to collaborate and feed off the ideas and contribution of others
What the job involves
- We are looking for passionate and talented people to join our marketing team, to craft and deliver exceptional messaging and content via a range of tactics and channels, as part of our mission to build a brighter future for finance professionals
- The successful candidate will be responsible for developing the customer marketing strategy and customer engagement programmes to build exceptional and long-lasting customer relationships
- As well as being a key member of the marketing team, the role involves working directly with our account management and customer success teams to drive customer advocacy and retention
- In addition, you will identify and pursue opportunities to cross-sell and up-sell our product offering to existing customers, ensuring we continue to receive excellent customer satisfaction and retention scores
- To design and deliver successful end-to-end customer marketing campaigns, in order to create long-lasting and collaborative relationships with key customers
- Develop reporting structures to track, analyse and improve the performance and success of customer marketing campaigns
- Grow our customer advocacy programmes, designed to turn our satisfied customers into genuine brand champions, willing and able to help us spread the word about the benefits of our product to prospective customers
- Interrogate our customer data to identify opportunities for referrals, as well as the potential to up- and cross-sell our services to existing customers
- Build meaningful and collaborative relationships with customers, meaning you can act as the voice of the customer when planning and executing key activities carried out by the marketing team and other functions of the business
- Support our product marketing and partnership teams in the creation and delivery of customer marketing campaigns and assets to promote new product features and enhancement
- Support AccountsIQ colleagues and contacts from other organisations who will be working directly with you to develop and execute customer marketing campaigns
Salary benchmarks
Our take
In order to expand or franchise internationally, businesses rely on complex and expensive management systems, a fact which may discourage or deny them from achieving this growth. AccountsIQ provides a cloud-based and scalable financial management software platform for mid-market SMEs, to manage local finances while providing group-wide control.
AccountsIQ was founded in 2008 in response to the lack of resources for businesses operating across multiple different locations. Delivered as a SaaS product, the platform boosts productivity and intelligent decision making, whilst also cutting costs. It leverages AI, and makes use of an open API strategy, to bring automation to account synchronisation, electronic payment generation, and more. Importantly, the platform can handle complexities such as sub-groups, currency revaluations and inter-company transactions that come with mid-market SME structures.
AccountsIQ has secured impressive funds that will be used to recruit talent across a number of teams, accelerate growth and enhance the platform. The company has partnered with several technologies to offer a broader range of integrations for clients, the list of which includes financial services, tech, renewable energy and more than 100 NPOs. Technologies that AccountsIQ has partnered with include PwC, Throgmorton, with the hope of setting the company up for further success in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$62.4m
SERIES C
Feb 2021
$6.1m
LATE VC
Total funding: $72m
Company benefits
- Hybrid working - 2 days in the office per week
- Working from abroad - up to 6 weeks per calendar year
- Private Health Insurance
- 5% Pension contribution
- Life Assurance - 4x Salary
- Income Benefit
- Wellbeing initiatives
- 25 days of annual leave + 2 company days + bank holidays
Company values
- Be Bold, Build Trust, Always Deliver.
Company HQ
Blackrock, Dublin, Ireland
Articles
Leadership
Tony Connolly
(CEO)Chairman of Emydex Technology and of Bizmaps. Former Non-executive Director at Continuum Commerce. Experience in Managing and Accounting.
Gavin McGahey
(CTO)Former Consultant & Director with Visor Consulting. Previously Senior IT Consultant at Farrell Grant Sparks. Prior experience in Developing.
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