Senior Director of Monetization & Brand Engagement, MoneyLion
$250-300k
+ Equity based compensation & Bonuses
The all-in-one mobile banking experience
Be an early applicant
The all-in-one mobile banking experience
501-1000 employees
Be an early applicant
$250-300k
+ Equity based compensation & Bonuses
501-1000 employees
Company mission
MoneyLion's mission is to empower millions in achieving their life goals by taking control of their finances. Their approach is giving people access to a comprehensive range of personalised service and products, changing the way people engage with their money.
Role
Who you are
- This role is ideal for a marketing leader who has scaled brand campaigns at the national level, secured senior stakeholder buy-in, and transformed brand marketing into a high-ROI revenue engine
- A seasoned brand leader with 10–15+ years of experience in consumer marketing, brand strategy, or integrated campaigns
- Able to operate at executive altitude—comfortable in the boardroom, trusted by product, revenue, and growth leaders
- A creative-meets-analytical thinker who sees brand as both a business tool and an emotional driver, with a bias to data driven strategies and revenue modelling
- A proven builder of high-impact brand campaigns that delivered measurable business results
- Passionate about shaping culture, shifting perception, and helping consumers feel more in control of their financial lives
What the job involves
- In this role, you will drive growth across MoneyLion.com while also partnering with the Web Product team to maximize users into our mobile app and logged-in experience
- You will shape large-scale, emotionally resonant campaigns with leading publishers and strategic partnerships while leading a high-performing team to deliver real business impact across revenue and profitability goals
- You’re both a results focused leader and a strategist—able to leverage the intangible power of brand while utilizing our Engine marketplace financial offers and native partner ads to drive value through data and business results
- Lead the Revenue Ops team to maximize value to our audience while achieving revenue goals (revenue per user – RPU)
- Lead the Integrated Marketing team on branded and partner sponsorships and initiatives driving large audiences and revenue
- Lead the monetization team balancing user value and revenue on MoneyLion.com
- Directly designing, negotiating, pitching and leading tentpole activations that fuel brand fame (e.g. Beast Games-style campaigns) while tying directly to KPIs like awareness, engagement, lift, and acquisition (revenue) partnering with the BI and Analytics team
- Partner with Content and Audience teams in development and execution across media, creator, influencer, experiential, and digital marketing
- Share your best practices and successful strategies with brand leaders at other Gen Digital family companies such as Norton and LifeLock
- Lead and mentor a team of revenue ops and marketers and cross-functional collaborators
- Inspire high performance through structured goal setting, creative freedom, and clarity of purpose
Our take
Managing our financial lives can be a challenge. From banking to investing, there are a plethora of institutions, products and services to choose from in the market.
Whilst legacy banks have traditionally been focused on a specific service within the financial industry, MoneyLion has built a full-service digital platform to deliver mobile banking, lending, and investment solutions. From their app, users can get a complete overview of their financial lives.
It is a neobank on the rise. Since its launch in 2013, MoneyLion has signed up nearly 8 million users, doubled its revenue between 2020-2021 and acquired a stake in digital asset settlement provider Zero Hash, adding crypto-based investing to their platform.
However, this is a highly competitive industry and one that in the first quarter of 2023, was highly volatile. MoneyLion also has big competition against the likes of Chime, Revolut, and RobinHood. Whilst competitive and operating within an evolving space, MoneyLion is continuing on a strong path through its marketplace strategy, matching members with partner brands and saw an increase in revenue through 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2019
$100m
SERIES C
Jun 2018
$30m
LATE VC
Total funding: $199m
Company benefits
- Employee Resource Groups
- Work from home opportunities
- đź’» Home Office Equipment
- 🍴 Office Snacks & Coffee
- đź’› Medical Benefits
- ⏰ Flexible Working Hours
- ✨ Employee Discounts
- Unlimited Time Off
- 👶 Parental Leave
- đź’° Company Match 401 (K)
- 🤝 Employee Referral Bonuses
- đź’Ľ Equity Grants
Company HQ
Civic Center, New York, NY
Leadership
Dee Choubey
(Founder & CEO)Dee worked at Citigroup, Goldman Sachs, Citadel, and Barclays for a combined 10 years. He left his role in Investment Banking at Barclays having founded MoneyLion in September 2012.
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