Senior Product Manager, Zeta Global
Inline Insights
$140-170k
+ Stock Purchase Plan
Cloud-based marketing technology
Be an early applicant
Cloud-based marketing technology
1001+ employees
Be an early applicant
$140-170k
+ Stock Purchase Plan
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- Experience in Product Management: Proven track record of managing and successfully rolling out digital products, especially those involving complex data integrations
- Technical Proficiency: Strong understanding of data architecture, APIs, and systems integration. Experience with marketing technologies is highly preferred
- Strategic Thinking: Ability to devise strategic solutions that merge technical possibilities with business objectives
- Communication Skills: Excellent communication abilities with a knack for explaining complex data concepts in clear terms to diverse audiences
- Leadership and Collaboration: Experienced in leading cross-functional teams and working with offshore development teams. Must be adept at navigating cultural differences and aligning dispersed teams with company objectives
- Background in Data Science or Analytics: A strong grasp of data analytics and its application in marketing to drive decision-making and product enhancements
- Experience in Digital Marketing: Understanding of digital marketing workflows including campaign management, audience segmentation, and marketing automation
What the job involves
- We are seeking a Senior Product Manager to lead the integration and centralization of third-party data insights across our core platforms
- This role is crucial for enhancing the accessibility and utility of our Data Cloud product, ensuring that insights are seamlessly embedded into all facets of our digital marketing tools
- Data Integration: Spearhead initiatives to integrate third-party insights into first party activations modules of our platform, including campaign building, marketing automation, and audience creation
- Centralization of Insights: Develop strategies to centralize data reports and insights, making them easily accessible and interpretable within the core platform
- Insight Distribution: Ensure that key insights are effectively distributed at valuable points in the user journey, enhancing decision-making and marketing effectiveness
- Platform Consolidation: Work towards consolidating sections of the platform to include inline insights, thereby enhancing user experience and platform efficiency
- Cross-functional Collaboration: Collaborate with offshore teams to align them with best practices in data management and integration. Foster a culture of patience and continuous improvement
- Stakeholder Engagement: Engage with internal and external stakeholders to gather requirements, feedback, and align the product development with business goals
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company values
- Champion A Growth Mindset - We share in driving continuous growth for our customers, partners, colleagues and Zeta
- Commit to Customers - We know our customers’ business as well as they do, execute with excellence and generate success.
- Spark Innovation - Together we bring fresh perspectives and curiosity to inspire and activate our next best idea
- Actively Collaborate - We listen, learn, support and elevate each other to work collectively toward solutions.
- Embrace Diversity - We are inclusive of all backgrounds and cultures, creating an environment of trust and belonging
- Support Our Communities - Our ZetaCares program elevates underserved communities through volunteer initiatives.
Company HQ
Midtown South, New York, NY
Articles
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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