Product Marketing Manager, AlayaCare
+ Equity
More information about location
Cloud-based home health care software
Be an early applicant
Cloud-based home health care software
501-1000 employees
Be an early applicant
+ Equity
More information about location
501-1000 employees
Company mission
To empower care providers to achieve better health outcomes by delivering transformative technology and data insights to focus on what really matters.
Role
Who you are
- Bachelor’s degree in Business, Marketing, Engineering or related; Master’s degree preferred
- 4-5 years of experience, including 2+ in Product Marketing, Strategy, or Consulting
- Experience in healthcare/homecare sectors and understanding of payors/business lines
- Proven experience with GTM processes and SaaS product launches
- Strong analytical and project management skills
- Proficiency in tools like JIRA, Confluence, Roadmunk, Looker, Asana, Crayon
- Exceptional communication, interpersonal, and organizational abilities
What the job involves
- Reporting to the Sr Director of Product Marketing, the Product Marketing Manager (GTM) will help lead commercialization and go-to-market (GTM) motions across the AlayaCare platform for the specific markets assigned to them
- This role leads the GTM strategy and execution across AlayaCare’s diverse service lines and regions, serving as the interlock between the Product organization and functional teams including Sales, Marketing, Customer Success, Finance, and Account Management
- You will drive scalable GTM processes, articulate clear value propositions, define and refine buyer personas, track market differentiators, and develop impactful messaging
- You will also collaborate with Revenue teams to build targeted sales collateral, support pricing/packaging strategies, and ensure alignment with customer needs
- Market Launches:
- Partner with market leaders to understand market scope, shape product roadmaps, and define scalable GTM strategies
- Set success criteria and influence stakeholders to align on GTM execution
- Create comprehensive Product Marketing briefs and campaign plans
- Map out the buyer’s journey, highlighting key customer touchpoints and value delivery
- Build impactful sales enablement tools in collaboration with Revenue and Product Marketing teams
- Product and Market Positioning & Competitive Analysis:
- Develop and refine value propositions and strategic positioning
- Maintain competitive research frameworks to track dynamics in your markets
- Contribute to market-specific thought leadership content
- Pricing, Packaging & Cross-Functional Support:
- Refine pricing and packaging to drive resonance and business outcomes
- Manage content requests and support Sales, Marketing, and Customer Success teams
Our take
The home healthcare market is growing due to the ageing population, a global shortage of care workers and a shift to value-based reimbursement. AlayaCare's end-to-end software platform for care providers allows staff to manage the entire client lifecycle, from referrals and intake to billing and payroll. It helps back-office processes run more efficiently, allowing staff to focus on outcomes instead of paperwork.
AlayaCare's platform aims to deliver better patient outcomes and lower costs for providers, reducing both client intake times and resubmissions. This approach has earned the company a large client base of hundreds of home care and assistance firms including Nurse Next Door, Home Instead and Bayada Home Health Care.
The company was not immune to the general downturn in the tech sector in 2022, and slowed growth as a result. That said, AlayaCare made a series of moves towards a more sustainable business model which have seen it come out the other side in a good position. It has now raised additional support to integrate AI into its health record platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2024
$2.4m
GROWTH EQUITY VC
Jun 2021
$162.1m
SERIES D
Total funding: $258.5m
Company benefits
- Open and Transparent Culture
- Health and Wellness Activities
- Health Benefits Package
- Flexible Vacation Policy
- Around the clock healthy snacks
- Happy Hours and Team Outings
- Employee Growth & Development
- Prime Office Locations
Company HQ
Le Plateau-Mont-Royal, Montreal, QC
Leadership
Adrian Schauer
(CEO)Serial technology entrepreneur and active Angel Investor. Sits on the boards of several companies including Chipcare, TrackTik and Resolver. Co-founder of the charitable organization Madiro Fund.
Salary benchmarks
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