Senior Product Marketing Manager, Firstup
$80-150k
+ Stock options. Salary dependent on location
More information about location
Workplace communication platform
Job no longer available
Workplace communication platform
201-500 employees
Job no longer available
$80-150k
+ Stock options. Salary dependent on location
More information about location
201-500 employees
Company mission
To improve the employee experience at every moment that matters, large and small.
Role
Who you are
- If you have a passion for crafting compelling narratives, we want to hear from you
- Experience with HR persona and customer journey management solutions are major pluses
- Bachelor’s degree in marketing, sales, or similar field of study, or commensurate professional experience
- 5+ years of relevant experience in product marketing for a B2B SaaS organization that targets a primarily enterprise customer base
- Highly collaborative mindset; experienced at working cross-functionally to drive results
- Excellent written and verbal communications skills with the ability to present to executive audiences
- Ability to thrive in a fast-paced, rapidly changing work environment
- Build quality outputs at speed while quickly turning the abstract into tangible
- Strong opinions, loosely held. Your outputs are built on data, but as more data comes in you learn and iterate
- The ideal candidate will have experience working with solutions targeting HR buyers, with previous experience serving as a subject matter expert
- Self-starter who takes the initiative, incorporates feedback and executes
- Willingness to become a product expert, developing a deep understanding of the technical intricacies and benefits of our entire product offering
What the job involves
- We’re looking for a strategic, dynamic, and high-impact Sr. Product Marketing Manager
- As the Senior Product Marketing Manager, you will play a pivotal role in driving the success of our platform by effectively building value positioning for our customers, sales and the market
- The focus of this critical role is to help shape our sales GTM, inform our messaging, and influence our product roadmap
- You will collaborate cross-functionally to develop and execute strategic marketing initiatives that resonate with customers and contribute to our business objectives
- Reporting to the VP, Portfolio Marketing, the Sr. Product Marketing Manager will work closely with Product Management, Demand Generation, Account Managers, Account Executives and Enablement to drive differentiation and growth for all Firstup offerings
- Develop and execute comprehensive product marketing strategies that align with Firstup's overall business goals and objectives
- Collaborate closely with the product management team to deeply understand the features, benefits, and use cases of our products, translating technical information into customer-facing messaging
- Create and deliver persuasive marketing content, including product messaging, sales collateral, case studies, whitepapers, and presentations
- Contribute to the development of customer personas to ensure effective targeting and messaging across all stages of the customer lifecycle
- Conduct competitive analysis and market research to identify key market trends, opportunities, and threats, and leverage insights to drive strategic decisions
- Work closely with the demand generation team to develop and execute effective go-to-market plans, including product launches and promotions
- Collaborate with sales and sales enablement teams to equip them with the necessary tools and training to effectively communicate product value and benefits to prospects and customers
- Monitor industry developments and stay current on market trends, leveraging insights to continuously improve product marketing initiatives
- Attend key competitor & industry events, analyze press coverage and announcements and report on meaningful findings
Our take
As hybrid and remote work models become commonplace, workplace communication struggles to keep pace. many companies now grapple with burnout and digital fatigue, compounded by the absence of regular face-to-face interaction, leaving HR teams and managers searching for effective engagement strategies.
Enter Firstup, a solution designed to tackle this challenge head-on. It offers a workplace communication platform that seamlessly integrates with a company's HR systems. By tapping into data from recruitment, performance management, talent acquisition, and other sources, first build detailed employee profiles. This enables companies to craft and deliver personalised engagement initiatives, ultimately enhancing productivity and retention rates.
With a track record of success, Firstup has recently surpassed the $100M mark in annual recurring revenue and clinched the prestigious 2023 HR Tech Award for Employee Experience. Already trusted by over 40% of the Fortune 100, including industry giants like Amazon, Holton, and Ford, Firstup is poised to continue growth. Its ability to adapt to the evolving needs of the modern workforce ensures it remains a key player in the realm of workplace communication and engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Health Coverage: Doing your best starts with feeling your best. We provide fully paid medical, dental, and vision for employees, plus 70% for dependents
- Flexible Time Off: You can’t mobilize if you don’t rest and recharge—so take as much paid time off as you need
- Fruity Umbrella Drink Bonus: When we say we want you to take time off, we mean it. To encourage you, we offer extra compensation when you take time off in full-week increments
- Retirement Plan: There’s life beyond work, and someday there will be a lot of it. We’ll help you save for that time
- Professional Development: We invest in our people and build their skills for the future of work—no matter where that future takes them
- Family Leave: We support making big changes, and nothing will change your life more than bringing a child into your family. That’s why we offer 12 weeks of fully paid family leave for all parents
- Volunteer PTO: We give you paid days off to give back because we want our workforce to be a force for good
- Commuter Benefits: Although much of our workforce is remote, when we do head into the office, we subsidize eco-friendly ways to get there
Company HQ
Financial District, San Francisco, CA
Leadership
Nicole Alvino
(Co-Founder, Chairwoman & CEO)Previously the founder and CEO of Dermalounge. They also worked at Enron Europe as an Analyst and Associate.
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