Creative Director, VidMob
Brand Marketing
$120-140k
+ Equity
Creative data company
Job no longer available
Creative data company
101-200 employees
Job no longer available
$120-140k
+ Equity
101-200 employees
Company mission
To harness creative data for marketers to make smarter creative and media decisions.
Role
Who you are
- The ideal candidate will combine creative thinking with data-driven decision-making to shape and evolve the Vidmob brand
- 6-8 years of brand marketing experience, preferably in B2B SaaS, AdTech, or related industries
- Proven track record of developing and executing successful brand strategies and campaigns
- Experience managing and evolving brand identity, positioning, and messaging
- Strong understanding of digital marketing channels and how they contribute to brand building
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Exceptional communication and storytelling abilities, both written and verbal
- Data-driven approach to measuring brand impact and marketing effectiveness
- Collaborative mindset with the ability to work cross-functionally and influence without authority
- Bachelor's degree in Marketing, Communications, Business, or a related field
What the job involves
- We are seeking an experienced Creative Director, Brand Marketing to join our team and lead creative and strategic brand initiatives that elevate Vidmob's market presence and drive business growth
- In this role, you will be responsible for managing creative direction, external production partners and partner with the Head of Marketing to develop and execute comprehensive brand strategies that resonate with our target audiences and differentiate us in the marketplace
- Develop and implement integrated brand marketing strategies that align with company objectives and drive measurable results
- Lead the evolution and implementation of Vidmob's brand identity, messaging, and positioning across all channels and touch points
- Collaborate with cross-functional teams (Product, Sales, Customer Success) to ensure brand consistency and effectiveness in core marketing and sales content
- Create compelling marketing campaigns that increase brand awareness, consideration, and preference
- Analyze market trends, competitor activities, and customer insights to inform brand strategy
- Manage relationships with external agencies and vendors to produce high-quality creative assets
- Track and measure brand performance using relevant KPIs, providing regular reports and recommendations
- Serve as a brand guardian, ensuring consistent application of brand guidelines across critical company touch points (owned and social media, key marketing materials) and milestones (key company meetings)
- Ensure creative quality and consistency across company materials inclusive of website, key internal and external marketing materials
Our take
VidMob is a world-leading platform for the Intelligent Creative industry that provides an end-to-end solution to help brands improve their marketing results by unifying creativity and data. It is also the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform.
The platform is designed to help businesses move creative operations to a remote software platform, with an aim to keep the video marketing process flexible even when faced with challenges such as scaling to meet production demand while following best practices. Marketers can uncover richer signals and new opportunities to drive better results, while also tapping into VidMob’s expert creative network and insights.
VidMob is now eyeing global expansion, starting in the European market, and has been releasing new capabilities such as its Creative Automation, which will automate dynamic product ads for Meta before being widely released. This capability will enable direct-to-consumer brands and eCommerce companies to dramatically improve their speed and scale on the platform, therefore improving client retention for VidMob.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$110m
SERIES D
Feb 2021
$50m
SERIES C
Total funding: $204.9m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alex Collmer
(Founder & Executive Chairman)Studied Engineering at Cornell, and then co-founded and served as CEO at Autumn Games - during which time they founded Vidmob.
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