GTM & Partnerships Marketing Vice President, Crunchyroll
Europe
More information about location
3 days a week in office
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
More information about location
3 days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- As the VP of GTM & Partnerships Marketing, Europe, you're curious, collaborative, and attuned to the region's media, business, and pop culture landscape
- 15+ years of experience in global roles across entertainment, tech, media, or gaming; experience with anime, OTT, or subscription models is a strong plus
- Experience with the European media and entertainment landscape, especially the "Big 5" (DE, FR, UK, IT, ES) and key emerging markets
- Established network of partners, vendors, and freelancers across Europe
- Strategic thinker with the experience to translate our vision into actionable plans
- Experience in digital media, including developing and closing complex, multi-faceted deals or partnerships
- Strong financial modeling, pitch deck creation, and business plan development skills
- Marketing experience supporting large-scale or complex partnership initiatives
- Previous experience in Partnerships or Business Development is a plus
- Success working in distributed, teams across time zones and cultures
- Fluency in English; knowledge of French or German is a plus
What the job involves
- We're looking for a strategic, growth-minded leader to drive expansion across the UK, CEE, and broader European region
- In this the high-impact role reporting to the VP of GTM & Planning, you'll build and execute go-to-market strategies and partnerships that fuel subscriber and revenue growth
- You'll serve as a key advisor to leadership and lead a passionate team focused on growing our fan base across Europe
- Lead go-to-market efforts across Europe, from Crunchyroll's owned platforms to important partnerships
- Translate regional strategy into country-level plans across content, product, marketing, and partnerships
- Shape mid- and long-term growth plans based on market insights, balancing focus and investment to maximize ROI
- Manage media spend and funnel strategies, collaborating with Paid Media and Regional teams
- Drive alignment across Business Development, Content, Product, Marketing, and Partnerships
- Inform product and content strategies with local insights to meet audience needs
- Guide local partnership efforts from both a marketing and GTM lens
- Support major launches, campaigns, and strategic deals with telcos, retailers, and payment providers
- Build and execute full-funnel campaign strategies, in close collaboration with Lifecycle, Content, and Regional Marketing teams
- Manage top-of-funnel media investments and test campaigns to reach growth goals
- Lead implementation of regional growth initiatives and ensure smooth execution
- Build business cases, set KPIs, and measure the impact of regional growth activities
- Report on performance and go-to-market efforts, identifying areas for improvement and opportunity
- Use data and regional insights—like local holidays or market behavior—to optimize campaigns
- Work with Strategy and Finance to shape subscriber targets and growth planning
- Consolidate marketing performance across territories for a regional view
- Organize and lead Europe's Regional Growth Summits
- Be the go-to for Sony, third-party partnerships, and vendor GTM relationships in Europe
- Lead and mentor a team of Partnership Marketers and Go-to-Market Strategists
- Crunchyroll's expansion is fueled by both domestic and growing international efforts
- The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans that increase growth across Crunchyroll's owned and operated (O&O) platforms and high-profile third-party distribution partners
- Our mission: delight anime fans worldwide, expand our footprint, boost brand awareness, and make Crunchyroll synonymous with anime everywhere
- The GTM & Planning team is an necessary part of the Growth & Planning performance marketing organization
Salary benchmarks
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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