Performance Marketing Specialist, Lenus
3+ days a week in office
Coaching platform for health/fitness professionals
Open for applications
Coaching platform for health/fitness professionals
201-500 employees
Open for applications
3+ days a week in office
201-500 employees
Company mission
To support and empower holistic health and fitness coaches to reach new heights in their businesses
Role
Who you are
- Do you have a knack for delivering results through paid social media campaigns? Are you eager to support leading health and fitness coaches in scaling their businesses?
- We are looking for someone who wants to work closely with the most prominent health and fitness coaches, supporting them with creative concepts, planning, setting up, monitoring, and optimizing their paid social ads.
- You know how to build campaigns, write catchy ad texts, and crack performance data - but also how to communicate results and strategies to our coaches
- 2+ years of hands-on experience with planning, buying, and executing paid social media campaigns
- Excellent verbal and written English
- Experience developing creative concepts and executing engaging campaigns
- Strong analytical skills with the ability to identify and optimize key performance metrics
- Proficiency in Facebook Business Manager (extra points for experience with Email marketing, Google Ads, or additional digital funnels)
- A collaborative mindset, with excellent communication and teamwork skills
What the job involves
- Set up, monitor, and optimize paid social media campaigns to meet client goals across multiple platforms
- Analyze performance data daily, ensuring profitability while conducting weekly deep dives on results and trends
- Stay current with social media and digital marketing best practices, leveraging insights to enhance campaigns
- Communicate wins, challenges, and data insights effectively to clients and stakeholders, recommending future strategies
- Collaborate with Key Account Managers and other teams to align on strategies, creative assets, and targets
- Partner with coaches to support creative strategies and ensure that campaigns reflect their brand voice and goals
- Manage budgets for your portfolio, driving growth and efficiency while hitting performance targets
- You’ll be part of our US Marketing Team (New York, Miami, Toronto), a collaborative group of specialists dedicated to Paid Media, Branding, Websites, and Growth
Our take
Lenus offers health and nutrition professionals an IT platform through which they can furnish their customers with online coaching and customised workout/nutrition plans. The idea is to shoulder some of the administrative burden of running and scaling a health business: whilst individualised client sessions are growing in popularity, they’re a tough model for one coach to handle profitably.
Over recent years the company has opened subsidiary offices in Sweden, Britain, and Germany, and closed Denmark’s largest-ever Series A round - so appetite for Lenus’ services is clearly strong. This could be down, at least in part, to an increasing number of health and lifestyle coaches going independent following the shuttering of businesses over the pandemic. Plus, of course, the sustained interest in at-home services even after gyms re-opened.
Following the addition of an online coaching school supported by its Series A funding in 2021, additional investment in 2023 will help the company focus on product innovation and expanding operations internationally, with a strong emphasis on its largest market, the US.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (2 rounds)
May 2023
$29.7m
EARLY VC
Jun 2021
$55.3m
SERIES A
Total funding: $84.9m
Company benefits
- Team and office events: Many opportunities to bond with your team over dinner and workshops, or join a social gathering in our offices
- Activities: Some of us love sports and nurture various activities. Paddle tournaments, Workout Wednesdays, run & dip, cycling, crossfit and much more
- Mindfulness: Body and mind in sync. We have Mindful Mondays, a biweekly mindfulness session and mental wellbeing is built into our leadership development programs
- Daily snacks and fuel: Get your fuel. Our offices are set up with fruits, snack bars, and a wide selection of drinks to choose from
- Active listening: Be heard. We collect feedback on a regular basis and choose our development focus areas accordingly
- Inspiring offices: Our offices are inspiring, collaborative spaces, located in central parts of the cities, in dynamic markets
Company HQ
Grønjordssøen (Ørestad Nord, Vejlands Kvarter), København
Leadership
Bertram Thorslund
(Co-Founder & CEO)A Copenhagen Business School grad who previously worked as an Analyst for IBM.
Christian Høeg
(Co-Founder)Originally a Management Consultant at Scorpio Strategi, who co-founded AIRTAME, served as CEO of BIT BLUEPRINT and then took up a Business Development role at Praice.
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