Product Marketing Manager, Numan
+ Share Options
Digital healthcare partner
Open for applications
Digital healthcare partner
201-500 employees
Open for applications
+ Share Options
201-500 employees
Company mission
To build a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations.
Role
Who you are
- The ideal candidate will be a strategic thinker with a creative edge, able to generate excitement and engagement among new and existing patients
- Extensive experience in D2C digital product marketing
- Demonstrated the ability to develop effective marketing strategies and communicate product value to a diverse audience
- Strong analytical skills, with the ability to translate complex product information into clear, compelling messages
- Excellent collaboration and project management abilities, with experience coordinating cross-functional teams
- The ability of being both a creative and strategic thinker, with a passion for technology and healthcare
Desirable
- A Bachelor’s degree in Marketing, Business, or a related field, an MBA or advanced marketing degree is preferred
- Worked in the healthcare technology sector or regulated business
What the job involves
- This is a new role within the Marketing team that will be key in driving the adoption of our products and ensuring their success in the market
- The Product Marketing Manager will be responsible for defining and executing the marketing strategies for our products, from conception through to launch and beyond
- You will work closely with the product management, commercial, and marketing teams to understand our products deeply and develop messaging and positioning that resonates with our target audience
- Developing and implementing marketing strategies for each treatment area, including positioning, messaging, and value proposition
- Collaborating with the product development team to ensure a deep understanding of the product features, benefits, and differentiators
- Conducting market research to identify the needs and interests of our target audience and leverage insights to inform product marketing strategies
- Working closely with the commercial team to develop positioning, value propositions, and ensure alignment with commercial objectives
- Planning and executing product launches, working with the marketing and communication teams to ensure coherent and impactful messaging across all channels
- Measuring and reporting on the performance of product marketing activities, adjusting strategies as needed to achieve product and commercial goals
- Engaging with patients to gather feedback and insights, using this information to refine product messaging and inform future product development
- Keeping abreast of market trends and competitive developments, identifying opportunities for growth and differentiation
Salary benchmarks
Our take
Numan is a digital health startup focusing on treatments for men. The company initially offered a range of solutions for erectile dysfunction (ED) and hair loss, both themes related to male self-esteem that are often avoided and ignored.
More recently, the company has expanded into areas like premature ejaculation and weight loss, alongside a comprehensive suite of diagnostic blood tests, live doctor consultations, and various personalised supplements. In practice, Numan’s platform enables free online medical consultations, clinically proven treatments, and personalised treatment plan.
Numan will be using new resources for further investments in technology and expansion of operations. It's also made a number of key senior hires recently – including Sam Shah, former Chief Executive of the digital arm of the NHS, NHSX, as Chief Medical Strategy Officer.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
5% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2022
$20.1m
SERIES B
Sep 2021
$40m
SERIES B
Total funding: $71.7m
Company benefits
- 🏝 - Holidays - 25 days per year (plus national holidays)
- 📈 - Share options
- 🩺 - Private healthcare
- 💻 - Hybrid working options
- 😇 - Paid volunteering days
- 🐶 - Work in a dog friendly office
- 🍼 - Enhanced parental leave
- 👟 - Gympass membership
- 🚲 - Cycle to work scheme
- % - Discount to our Numan products (also for family and friends)
- ⚖️ - Pension contributions (5% employer / 5% employee contributions)
- 📚 - Personal L&D budget
Company values
- Deliver sustainable results at speed: Every day counts. We address challenges immediately and set bold goals, knowing that our swift action is vital for our survival and success. Procrastination isn't an option; we act decisively today to create rapid, technology-driven solutions for our patients. Owning our work, learning from our mistakes, managing the risks is part of our velocity. We always find a way, and we build with the future in mind
- Own the quality: In our world, every detail counts. From major decisions impacting patient care to the punctuation in our FAQs. Each is a mirror of who we are. That’s why we meticulously care for every aspect - it’s the monumental and the minute that shape our identity and reputation
- Succeed together: We are one team. We collaborate; build upon each other's ideas and work, always assuming good intentions. Victory and defeat are shared experiences. Openness and honest feedback are key to our growth. We challenge and support each other, ensuring we voice concerns when things aren't working
- Care deeply: We strive to make a positive impact in every aspect of our work and life, ensuring that our actions contribute to a better world. This ethos drives us to care deeply for our colleagues, patients, and community
- Patients first: Every decision and action we take centres on meeting patient needs and improving their lives. In every meeting, solution, and day at work, our focus is clear: patient, patient, patient
Company HQ
Farringdon, London, UK
Articles
Leadership
Sokratis Papafloratos
(CEO & Founder)Technology entrepreneur of companies like Togethera.com and Trusted Places. Angel investor of companies like the popular meditation app Calm, which in 2019 became the world’s first mental health unicorn.
Diversity, Equity & Inclusion at Numan
- Diversity at Numan At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
- We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
- Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
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