Product Marketing Manager, Modern Campus
$80-95k
More information about location
Higher education management software
Open for applications
Higher education management software
201-500 employees
Open for applications
$80-95k
More information about location
201-500 employees
Company mission
To unlock the value of lifelong learning for students and the institutions that serve them.
Role
Who you are
- 3–5 years of experience in B2B SaaS or EdTech product marketing
- Strong background in campaign planning and execution with measurable results
- Clear, compelling communicator with the ability to translate product value into actionable messaging
- Demonstrated collaboration skills with marketing peers to ensure campaign cohesion and with product teams to maintain accurate, timely positioning
- Proven success working with Business Development and Revenue teams to drive results
- Passion for advancing education and supporting higher education institutions
- Experience with student engagement tools, conversational messaging, or content management systems in higher ed preferred
What the job involves
- Modern Campus is looking for a Product Marketing Manager that will lead strategic marketing efforts for the Modern Campus CMS, Involve, and Message products
- Your primary focus will be building integrated, thematic campaigns that align with strategic priorities and supporting pipeline generation with targeted outreach programs
- This role is central to driving awareness, interest, and engagement across the prospective customer journey
- Design and implement persona-driven marketing campaigns that highlight the value and differentiation of CMS, Involve, and Message
- Craft messaging frameworks and campaign narratives that align with institutional challenges and Modern Campus’s value proposition
- Track and optimize campaign performance to maximize pipeline contribution and engagement
- Work closely with Marketing, Business Development, Sales, and Product to align campaign initiatives with SDR outreach efforts
- Create SDR plays including email sequences and call scripts aligned to campaign themes
- Monitor outbound performance data and refine outreach strategy based on feedback and results
Application process
- Only qualified candidates selected for an interview will be contacted
Our take
Modern Campus offers a whole suite of engagement-oriented SaaS products for higher education institutions, including enrollment, communication, curriculum management, and career pathways planning.
The company’s roots go back to 1982 and the early days of web development and SaaS, but a 2019 merger between higher education CMS OmniUpdate, and Student Lifecycle Management (SLM) company Destiny Solutions, led to a 2021 rebrand as Modern Campus.
Now over 2,000 North American institutions are customers of the company, including St. Louis University and Utah Valley University. This gives an indication of Modern Campus’ relevance and strength of position in the market.
There are no signs of slowing down as Modern Campus looks to tap into increasing demand for the modernization of campus life. Since rebranding, the company has been making key acquisitions in the higher education sector to expand its own services range, including campus engagement platform Presence, and conversational text messaging platform Signal Vine.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Private stock options
- Medical and dnetal insurance
- Collaborative work environment
Company HQ
Yonge–Eglinton, Toronto, ON
Leadership
Peter Devries
(CEO)Served in a variety of Executive Leadership roles with Modern Campus, including President and COO since 2018. They earned a Bachelor of Mathematics degree from the University of Waterloo, with joint honors in Computer Science and Economics. They're also a Certified Information Systems Security Professional and Risk Management Professional, among numerous professional designations.
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