Senior Webinar and Partner Marketing Manager, Later
$135-150k
Influencer marketing and social media management
Open for applications
Influencer marketing and social media management
1001+ employees
Open for applications
$135-150k
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- We’re seeking a high-energy, results-oriented Senior Webinar & Partner Marketing Manager to lead and scale Later’s webinar and co-marketing programs
- Bachelor’s degree in Marketing, Business, or related field (preferred)
- 6+ years of marketing experience, with 3–5+ years in webinar production and partner co-marketing
- Proven ownership of end-to-end webinar strategy, from planning through reporting
- Hands-on experience running co-marketing campaigns with measurable impact
- Strong track record in executing full-funnel marketing campaigns across multiple channels
- Proficiency with campaign analytics, data reporting, and insight generation
- Excellent organizational skills, with the ability to manage multiple projects simultaneously
- High standards for creative quality and user experience
- Success working in fast-paced, dynamic environments with aggressive growth targets
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- You’ll own the full journey—from strategy through execution—designing campaigns that educate the market, expand reach, and generate high-quality leads that drive revenue
- This is a high-impact, cross-functional role that combines storytelling, partner collaboration, and campaign execution
- Your programs will not only accelerate acquisition but also fuel activation, retention, and expansion efforts across Later’s funnel
- Reporting to the VP of Demand Generation, you’ll be the primary owner of webinars and co-marketing initiatives, with full accountability for program success
- Define and own Later’s webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence
- Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders
- Develop strategic co-marketing programs with software partners, agencies, and creators to expand Later’s reach and generate leads
- Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue
- Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing
- Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value
- Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging
- Manage campaign builds, testing, optimizations, and reporting with rigor and transparency
- Apply data-driven insights and experimentation to continuously improve engagement and conversion rates
- Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to ensure campaigns align with GTM and demand generation goals
- Ensure leads generated are high-quality and accurately tracked through data and attribution systems
- Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps
- Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track
- Act as Later’s lead for webinars and partner marketing, setting a high bar for program quality and execution
- Demonstrate Later’s core values daily, serving as a visible driver of growth and collaboration
- Mentor peers and cross-functional partners in webinar and co-marketing best practices
- Conduct competitor and market research to identify new opportunities and maintain industry-leading programs
- Stay on top of webinar trends, co-marketing innovations, and emerging tools
- Share best practices across the marketing team to elevate overall performance
- Success in this role means Later’s webinar and partner marketing programs are recognized as high-performing growth engines—consistently generating high-quality leads, driving product awareness, and strengthening Later’s market authority
- You are running a steady cadence of engaging webinars that feature Later experts, customers, and partners, with strong attendance, participation, and measurable conversion impact. Co-marketing campaigns with strategic partners are delivering mutual value, expanding Later’s reach, and driving meaningful pipeline influence
- Content and campaigns are executed seamlessly, with smooth cross-functional collaboration across Marketing, Product, Sales, and Creative. You’ve established clear frameworks for planning, execution, and reporting, ensuring every initiative is tied to business outcomes
- As Senior Webinar and Partner Marketing Manager, you are seen as a creative, results-driven leader who blends storytelling, relationship building, and data-driven execution to deliver programs that fuel Later’s growth
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 52 more jobs at Later