Senior Vice President of Paid Media, Wpromote
$250-280k
+ Annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.
More information about location
Digital marketing firm specializing in customer acquisition
Job no longer available
Digital marketing firm specializing in customer acquisition
501-1000 employees
Job no longer available
$250-280k
+ Annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- If you are ready to make a lasting impact in a fast-paced, growing agency, let’s connect
- 15+ years of paid media experience in an advertising agency, with a focus on scaling teams and revenue growth
- Strong expertise with full funnel media planning/activation, multi-channel experience (search, social, programmatic, retail marketplace, Linear TV, OOH, Radio, etc)
- Deep understanding of performance media channels (Google, Microsoft, Meta, TikTok, Snap, etc)
- 8+ years of leadership experience, preferably managing large, distributed teams of 100+, with a strong track record in remote team management
- Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
- Effective time management and project management skills
- Bachelor’s degree in marketing, Communications, or related field
- Ability to define high-level media strategies while ensuring tactical execution aligns with business goals
- Data-driven mindset with a strong grasp of media effectiveness metrics
- P&L management experience
- Experience in growth marketing, direct-to-consumer (D2C), B2B, and brand-building campaigns across multiple verticals
- Ability to sell in media strategies, effectively communicate complex insights to C-level stakeholders, and drive client confidence
- Deep understanding of media measurement, attribution, and performance marketing strategies
- Passion for innovation, emerging media, and leveraging AI and automation to enhance media efficiency
- Proven track record of leading and mentoring large, high-performance teams
- Ability to cross-collaborate across teams
- Strong stakeholder management skills, both internal and external
- Ability to inspire and influence at all levels, from junior team members to C-suite executives
- Experience in driving growth through client retention and new business, inclusive of a track record in participating in successful pitches
What the job involves
- As the SVP of Paid Media, this role will spearhead performance, execution, and innovation across multiple channels, ensuring top-tier performance for our clients
- Overseeing cross-channel planning, buying, activation, and optimization, this role will drive measurable results while leading and developing a high-performance team
- With expertise in full-funnel, performance-driven media, you’ll play a pivotal role in scaling our media capabilities, pushing innovation, and maximizing efficiency
- Redefine paid media at Wpromote, shifting from a performance marketing focus to a full-funnel approach that seamlessly integrates brand marketing through creative and data-driven insights
- Enhance paid media operations by leveraging AI-driven solutions, maximizing efficiency, and enabling the team to focus on high-impact strategic initiatives
- Advance media planning, analysis, and measurement to drive CTV and full-funnel investment strategies, positioning Wpromote as an industry leader in modern media execution
- Leading and mentoring a high-performing cross-channel media team, ensuring operational excellence and collaboration with creative, analytics, and client services teams
- Providing growth mapping & goal setting, and performing annual formal performance reviews
- Refining and evolving the go-to-market strategy, aligning paid media initiatives with marketing, sales, and internal team objectives
- Leading new business efforts, crafting compelling media strategies that win and retain high-value clients
- Fostering an environment of cross-functional learning and development, ensuring paid media strategies are aligned with evolving client needs
- Collaborate with cross-functional teams including creative, strategy, earned media, client services, and data strategy & analytics to ensure a cohesive and integrated approach to campaign performance
- Overseeing and optimizing the paid media P&L, ensuring financial health and strategic investment allocation
- Bridging team and business needs, balancing operational demands with strategic priorities while managing expectations across C-suite and paid media teams
- Championing a test-and-learn approach to drive data-driven improvements and discover new growth opportunities
- Communicating vision, goals, and key client successes, ensuring alignment and engagement across the organization
- Providing industry POVs, identifying market shifts on paid media, emerging platforms, and new technologies to inform media strategies and proactively adapting paid media operations to stay ahead of trends
- Developing and championing thought leadership, crafting insights for both internal teams and external audiences to position Wpromote as an industry leader
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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