Regional General Manager, Fi
$50-90k
More information about location
Smart dog collars
Open for applications
Smart dog collars
501-1000 employees
Open for applications
$50-90k
More information about location
501-1000 employees
Company mission
Fi's mission is to build products that make dogs' lives better.
Role
Who you are
- You thrive in a collaborative, forward-thinking environment and are passionate about helping dogs live longer, healthier lives
- Organized and goal-oriented—able to manage leads, track progress, and stay accountable to daily and monthly targets
- Strong business acumen—you understand brand-building, partnerships, and how to translate awareness into action
- Experience in sales, field marketing, partnerships, or community engagement (bonus points if you’ve worked in the pet space)
- A natural connector—great at building relationships and getting people excited about a brand
- Self-starter mentality—you thrive in autonomy, know how to prioritize, and can execute without a playbook
- Based in a major metro in the U.S. with reliable transportation and flexibility to move throughout your region
- Tech-savvy—comfortable using email, Slack, spreadsheets, and CRM tools (bonus: Close CRM experience)
- Most importantly, a genuine love for dogs and the people who love them
What the job involves
- As a Region General Manager, you’ll own regional market growth, build real-world connections, and develop creative strategies to get Fi in front of the right people
- Take full responsibility for growing Fi’s presence, building brand awareness, and driving adoption across your assigned state(s) or territory
- You’ll build real connections. Engage with dog owners, pet businesses, and community leaders to make Fi a household name
- You’ll drive meaningful impact. Help dog parents discover the best tech for their pups, improving safety, health, and connection
- You’ll get creative. Form strategic partnerships, find innovative ways to get Fi into the hands (and onto the collars) of local dog lovers, and organize occasional events to build community engagement
- Develop and execute marketing and partnership plans that actually move the needle - think community-driven, high-impact strategies that resonate
- Build and manage a pipeline of pet-friendly business partners (e.g., groomers, dog bars, dog-friendly retailers and services)
- Identify and pitch new business partners using Fi’s unique value proposition and partner data
- Monitor and report on daily and weekly performance using internal dashboards and tools like Close CRM
- Gather insights from the field to refine our approach and help shape Fi’s broader marketing and growth efforts
Our take
For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's tracking collars have not only saved countless dogs' lives by providing real-time escape notifications, but they also enable dog owners to monitor their pets' health. Its health and sleep monitoring set it apart from rival products such as the Apple AirTag, whilst the development of a collar that administers topical medicine is also in the works. As Fi utilizes AT&T signal, it also boasts a tracking range that far exceeds that of its competitors.
The company saw a significant increase in value through its lucrative partnership with PetSmart. These sorts of partnerships and overall brand recognition will fuel the sort of expansion Fi aims to achieve.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Unlimited vacation
- Commuter benefits
- Medical, dental and vision coverage
- FSA
- 401(k)
- Stocked kitchen
- Team lunches & breakfast
- Perkspot discounts
- $2,000 monthly donation to dog-related charities
- Maternity & paternity leave
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
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