Regional General Manager, Fi

• You thrive in a collaborative, forward-thinking environment and are passionate about helping dogs live longer, healthier lives
• Organized and goal-oriented—able to manage leads, track progress, and stay accountable to daily and monthly targets
• Strong business acumen—you understand brand-building, partnerships, and how to translate awareness into action
• Experience in sales, field marketing, partnerships, or community engagement (bonus points if you’ve worked in the pet space)
• A natural connector—great at building relationships and getting people excited about a brand
• Self-starter mentality—you thrive in autonomy, know how to prioritize, and can execute without a playbook
• Based in a major metro in the U.S. with reliable transportation and flexibility to move throughout your region
• Tech-savvy—comfortable using email, Slack, spreadsheets, and CRM tools (bonus: Close CRM experience)
• Most importantly, a genuine love for dogs and the people who love them

• As a Region General Manager, you’ll own regional market growth, build real-world connections, and develop creative strategies to get Fi in front of the right people
• Take full responsibility for growing Fi’s presence, building brand awareness, and driving adoption across your assigned state(s) or territory
• You’ll build real connections. Engage with dog owners, pet businesses, and community leaders to make Fi a household name
• You’ll drive meaningful impact. Help dog parents discover the best tech for their pups, improving safety, health, and connection
• You’ll get creative. Form strategic partnerships, find innovative ways to get Fi into the hands (and onto the collars) of local dog lovers, and organize occasional events to build community engagement
• Develop and execute marketing and partnership plans that actually move the needle - think community-driven, high-impact strategies that resonate
• Build and manage a pipeline of pet-friendly business partners (e.g., groomers, dog bars, dog-friendly retailers and services)
• Identify and pitch new business partners using Fi’s unique value proposition and partner data
• Monitor and report on daily and weekly performance using internal dashboards and tools like Close CRM
• Gather insights from the field to refine our approach and help shape Fi’s broader marketing and growth efforts

• Unlimited vacation
• Commuter benefits
• Medical, dental and vision coverage
• FSA
• 401(k)
• Stocked kitchen
• Team lunches & breakfast
• Perkspot discounts
• $2,000 monthly donation to dog-related charities
• Maternity & paternity leave

Total funding: $41.9m

For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.