Email Marketing Specialist, RateHub

Salary not provided

SQL

CSS

HTML

Salesforce

Mid and Senior level

Remote in Canada

Toronto

Financial services comparison platform

Open for applications

Financial services comparison platform

101-200 employees

FintechB2CBankingMarketplacePersonal financeInsuranceMortgagesInvestingCredit cards

Open for applications

Salary not provided

SQL

CSS

HTML

Salesforce

Mid and Senior level

Remote in Canada

Toronto

101-200 employees

FintechB2CBankingMarketplacePersonal financeInsuranceMortgagesInvestingCredit cards

Company mission

To help Canadians make better financial decisions.

Job

Company

Role

Who you are

Minimum 3 years in Email Marketing and at least one year working with marketing automation
Experience in building email journeys with Salesforce marketing cloud (required)
Proficiency in HTML, CSS, SQL and AMPscript (strongly preferred) for email design and data segmentation
Strong analytical skills to interpret campaign data and refine strategies
Strong copy-writing skills (ability to create first draft email copy, creative subject lines, etc.)
Understanding deliverability of email, barriers to making it to the inbox, DNS, IP’s, DKIM, definition of bounce reasons, etc
Strong knowledge of CASL

What the job involves

The candidate will be developing & building email marketing campaigns such as newsletters, automated nurturing journeys, promo emails, etc., and executing email marketing strategies to drive lead generation, customer retention, and overall business growth
They will be part of the marketing team and will work closely with multiple stakeholders including Business Unit Heads, Product Managers, Analytics, Sales, and Engineering teams to define and execute campaigns in Salesforce marketing cloud
Plan and manage the execution of email marketing programs within Salesforce marketing cloud including development, campaign setup, scheduling, testing, quality assurance, and deployment
Analyze and track email performance KPIs (open rate, click rate, unsub rate, etc.) and other related metrics (conversion rates, revenue generated, etc.) to provide actionable insights for improvement
Test different email elements (copy, subject lines, design elements, etc) via A/B testing to enhance email templates and improve email KPIs
Collaborate with other cross-functional teams (Content, Analytics, etc) to ensure smooth execution of marketing campaigns and continued optimization to ensure achievement of email KPI targets
Oversee maintenance and growth of subscribed email lists, ensuring compliance with spam regulations and best practices
Stay up-to-date on the latest email marketing trends and advocate for continued innovation and expansion of email marketing within the organization

Our take

Consumer activity has continued to shift from in-person to online in all categories, and RateHub recognised a need to make financial products accessible online too.

RateHub allows users to compare prices and rates on financial products like mortgages, credit cards and insurance. With more than 2M monthly users, RateHub has launched its own in-house brokerage to aid with its mission to help Canadians make better financial decisions.

Despite FinTech being a busy space, RateHub reached a milestone of closing $10B in funded mortgages in October 2021. Since then, it has received significant investment that will allow it to continue building its momentum and accelerate growth both organically and through acquisitions.

Freddie

Company Specialist at Welcome to the Jungle

Insights

-22% employee growth in 12 months

Glassdoor (4.5)

Company

Funding (last 2 of 3 rounds)

Jan 2018

$12m

SERIES A

Mar 2017

$9.2m

SERIES A

Total funding: $21.7m

Company HQ

Downtown Yonge, Toronto, ON

Leadership

Naga Parvatharajan

(CEO)

Naga joined Ratehub in 2024 of CEO. They are also the Group GM at SoFi. Previously they were a Senior Advisor at Boston Consulting Group, Co-Head of Product at Goldman Sachs, and a Business Manager at Capital One.

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