Senior Growth Marketer, Paligo
End-to-end CCMS solution for intelligent single-source content reuse
Job no longer available
End-to-end CCMS solution for intelligent single-source content reuse
21-100 employees
Job no longer available
21-100 employees
Company mission
To make content truly scalable, secure and manageable.
Role
Who you are
- 5-10 years in digital marketing
- Bachelor/Masters or the equivalent experience
- Hands-on skills in running and optimizing B2B websites with a strong interest in traffic acquisition and conversions
- Strong skills in B2B search behaviour
- Experience in paid channels like Google Ads and Linkedin Ads
- Experience in Wordpress, Google Analytics, Hubspot, Google Ads, Microsoft Ads
- Demonstrated understanding of how AI tools like ChatGPT, Perplexity and Gemini impact search behavior in B2B SaaS
What the job involves
- You will be responsible for both organic and paid traffic acquisition and conversion optimization on our website
- And as one of the most critical challenges that's on the rise for marketers is zero click searches, your role will have the opportunity to develop strategies for Paligo’s appearance in AI / LLM driven research and how we appear in AI overviews in search engines
- You will also become a key stakeholder in developing both SEO and SEM capabilities for today’s competitive search engine landscape
- To get improved visibility, traffic and conversions, you will work closely with our Marketing Manager and Content Writer, the Revenue Operations team, Product UX team and Digital Designer
- You will report to the VP of Marketing
- Own and optimize Paligo’s website, by driving quality, targeted traffic to the site and optimizing conversions
- Stay on top of how our market and audiences are using AI chatbots to research us, and drive Paligo’s visibility in ChatGPT, Perplexity, Claude, Gemini etc
- Optimize how we rank in organic search results
- Manage paid search (Google and Microsoft) and optimize their results
- Manage Linkedin Ads and our affiliates (industry influences and organizations, industry news sites etc)
- For the right person there is also an opportunity to take over and level up our ABM program where Marketing supports our outbounding program through display advertising
- Your goal is to drive Marketing Qualified Leads (MQLs), resulting in a high-velocity sales pipeline
Our take
With a focus on the software, manufacturing, finance, insurance, and healthcare industries, Paligo has created a Component Content Management System (CCMS) to provide the tools for authoring, managing, translating, and publishing technical documentation and knowledge assets. These include policies, procedures, and customer support information that would otherwise take up valuable time for a company’s employees. Simply put, Paligo helps its customers structure and organize complex information online.
One of Paligo’s main USPs is its time-to-value, offering scalable workflow and omnichannel publishing that attracts mid-market and enterprise clients who need a simple way to organize their online information.
Founded in Sweden in 2015, Paligo has enjoyed steady growth and investment. Its 2023 round of investment will be used to boost its global expansion and growth, already benefiting from offices in Sweden and Ireland.
Steph
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (1 round)
Apr 2023
$29m
LATE VC
Total funding: $29m
Company benefits
- Development - We strive to always invest in our amazing people! Along with internal and external workshops you'll have the opportunity to pursue an education of your choice connected to your area of profession 📚
- Pension - We make sure that you are provided for with a competitive pension 💙
- Insurances - Sick, Life & Occupational injuries. When you need us- we'll be there for you! 🌳
- WFH allowance - Working remote is the new black and with amazing colleagues spread out around the world we'd like to make sure that everyone has all they need for a high quality home office! 🖥
- Wellness - We actually do care about our employees and as well as a great wellness allowance to combine with your weekly wellness hour we offer a full functional gym at our Stockholm office 🏆
- Breakfast & Swedish fika - To kick off the week in the best possible way we gather on Monday mornings for a tasty breakfast.. and since we're a Swedish company, fika will always be served on Tuesdays - what else?☕️
Company HQ
Huvudsta, Solna, Stockholm County
Leadership
Anders Svensson
(CEO)Previously CEO at ExpertInfo Sweden AB, Owner at AndersCom, Consultant and developer at Animech AB, and Development manager and senior consultant at Explicon.
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