Senior Marketing Specialist, Wolters Kluwer
Revenue Marketing
Travel Requirements: ~10%
2 days a week in office (North York, ON)
Information services and software solutions
Be an early applicant
Information services and software solutions
1001+ employees
Be an early applicant
Travel Requirements: ~10%
2 days a week in office (North York, ON)
1001+ employees
Company mission
To empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.
Role
Who you are
- Bachelor’s Degree in Marketing, related field, OR equivalent
- 5+ years of B2B Marketing experience, with specific focus in lead generation, required
- Basic copywriting skills
- Ability to effectively manage multiple projects/campaigns at once
- Experience with Pardot, or similar marketing automation tools
- Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook..)
- Specific exposure to tax, accounting or legal industries, a definite asset
- Experience in a Saas/software environment, a huge plus
- Demonstrated ability to identify, recommend and position products to optimize revenue potential
- Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
- Ability to work independently and in a team environment in a positive and supportive manner
- Strong analytical, problem solving and decision-making skills
- Ability to manage multiple projects simultaneously and achieve goals without conflict
- Creative, flexible, and inquisitive with strong initiative and self-motivation
- Excellent follow-through, attention to detail, and time management skills
- Travel Requirements: ~10% for roadshows in the US - valid passport is required
What the job involves
- The Senior Marketing Specialist, Growth Marketing, is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline for the mid-large regional sales team in the U.S for accounting firms and corporations
- This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the local Marketing and Sales teams to build compelling campaigns that drive results
- Works individually or with a team to lead demand generation strategies and initiatives through multiple channels and is expected to monitor, analyze, test, and continually refine all components of campaign lifecycles as well as nurture target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients
- Develop strategy and execute Marketing campaigns in a mix of channels to drive MQLs and in the end revenue
- Defines and executes campaign strategy for the segment’s portfolio of products including email, paid advertising, media, sales materials, and promotions and trade shows while maximizing ROI
- Conducts sub-segmentation analysis around persona needs and buying preferences
- Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message
- Provides direction to Content Marketing Manager(s) for the development of press releases, case studies, testimonials, insights, etc. to increase market awareness
- Collaborates with the Events Specialist to select and prioritize relevant trade shows for the segments and provides strategic directions to sales
- Works closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities and relevant pricing strategies and tactics. Advocates specific product and segment marketing plans and revenue forecasting channel strategies and tactics
- Develops marketing plans informed by a deep understanding of assigned market segments and actively monitors, communicates, and acts upon changes relevant to customer and competition
- Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
- Proactively identifies and champions new revenue opportunities
- Works with Sales and Product Management to develop relationships with key associations, core affiliates and other third parties
Our take
For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.
While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.
The company is currently focused on its 2022-2024 strategy, which is a three-year value elevation strategy aimed at accelerating expert solutions, expanding its reach, and evolving its core capabilities. After delivering on its 2019-2021 strategy (resulting in €4.8 billion in revenues in 2021 alone) Wolters Kluwer is well set to remain on its long-standing path of growth and success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Hybrid/Flexible Work Environment
Company HQ
Alphen aan den Rijn, Netherlands
Leadership
Nancy McKinstry
(CEO & Chairman of the Executive Board, not founder)Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.
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