Product Manager, Bïrch
Birch Hub
Mighty toolbox for advertising teams
Be an early applicant
Mighty toolbox for advertising teams
21-100 employees
Be an early applicant
21-100 employees
Company mission
To provide a mighty toolbox for all the things creative and growth marketing teams do.
Role
Who you are
- A strong understanding of marketing attribution and tracking, with hands-on experience in this space
- Confidence working at the intersection of Product and Marketing, ideally coming from a marketing, AdTech, or MarTech background
- Clear examples of building or scaling products or large features, whether that’s a new product, a new direction, or a complex technical solution
- A strong business mindset, with the ability to understand customers, speak their language, and turn real problems into clear product solutions
- Comfort owning a large and complex scope, and taking responsibility end to end
- A startup mindset and a high level of autonomy, feeling comfortable with ambiguity and able to turn loose direction into a clear plan without close management
What the job involves
- We’re looking for a Product Manager who thinks beyond individual features or UI decisions and takes ownership of how the product goes to market.
- This includes deciding which integrations to build, which partnerships to pursue, and how the product is positioned and adopted. For this role, marketing thinking is just as important as product and UX
- You’ll work with a small product squad consisting of one backend engineer and shared frontend and design support, fully owning the product and its direction.
- Your goal is to turn Bïrch Hub into a meaningful revenue driver, with success measured through both qualitative metrics like conversion to paid users and retention, and quantitative impact, including statistically significant MRR growth from this product
- Own Bïrch Hub end to end, including product strategy, roadmap, and execution through the development team
- Define which integrations and partnerships make the most sense for the product and drive them from idea to release
- Own how the product goes to market by treating marketing as part of the product
- Co-create and drive the go-to-market strategy, shape positioning and adoption, and take responsibility for what we build, why we build it, and how it’s launched
Our take
Bïrch (formerly Revealbot) is an ad automation tool that leverages AI to produce digital ads for Facebook, Google, TikTok, and Snapchat. Its platform enables marketers to create dozens of ad variations at scale, auto-manage them by using rules, get cross-platform reports, and automatically promote their best posts.
While there are a growing number of automated digital advertising companies on the market, with Bïrch facing competition against companies such as Simpli.fi and Act-On, it has differentiated itself with its truly comprehensive suite of automated management, optimization, and scaling tools.
The company has also released several new products in the past few years, including TikTok automation and a wide range of platform integrations. As more companies turn to automated marketing solutions, Bïrch is well set to see continued growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2016
$0.1m
SEED
Total funding: $0.1m
Company benefits
- 38 days of paid time off annually to take enough time to rest and explore the world
- Full health insurance is provided through Alan or SafetyWing
- $2000 annual holiday travel bonus for tickets and accommodation for yourself and your loved one
- $2000 annual Learn & Development budget to upskill yourself
- $2000 annual bonus for meeting with your team in Barcelona or another country
- Company’s support in relocation to Barcelona
- Laptop budget to buy the latest MacBook (or other powerful gear)
- Regular team meet-ups and off-sites to work and have fun together
- You can choose to work remotely or have a hybrid work arrangement if you are in Barcelona
- Co-working budget if you need a break from your home office
Company HQ
Midtown Manhattan, New York, NY
Leadership
Mikhail Trofimov
(Co-Founder & CEO)Former CEO of Revealytics and CleverBear. Previous Product Analyst for ZeptoLab and JaveScript Developer at Nebo.
Mikhail Salosin
(Co-Founder & CTO)Previously co-founded CleverBear and worked as a Software Developer at mc2 Software.
Iskander Musaev
(Co-Founder)Previously worked for Flatstack as Department Head (Application Development and Support). Former Project Manager at High Technology Technopark.
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