Content Marketing Manager, Retool
$92.1-178k
Salary dependent on location
Low-code internal tools building software
Open for applications
Low-code internal tools building software
201-500 employees
Open for applications
$92.1-178k
Salary dependent on location
201-500 employees
Company mission
Retool's mission is to create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- We're looking for a content marketer who thrives in fast-paced environments, is obsessed with metrics that move up and to the right, and wants to help build one of the most transformative developer products on the planet
- Perhaps most importantly, we need someone who's genuinely passionate about AI as a force multiplier for content creation and distribution—someone who geeks out about the latest AI tools, stays obsessively up-to-date with emerging AI trends, and is excited to experiment with cutting-edge approaches that help our message break through the noise
- 5+ years of content marketing experience in tech, ideally in B2B software
- Killer writing, editing, and storytelling skills that can translate complex technical concepts into clear, compelling narratives
- Experience creating content for developer audiences
- Track record crafting messaging around emerging technologies, especially AI tools
- Strong SEO know-how and content distribution strategies
- Experience with social media engagement and community-building
- Data-driven approach with experience tracking and optimizing content performance
- Familiarity with project management tools to keep complex workflows on track
- Pulse on developer content trends and passion for creating content that cuts through the noise
- Personal enthusiasm for AI tools, with hands-on experience using them for content creation
- Self-starter mentality with a history of experimenting with new tech and finding creative applications
- Sharp eye for evaluating AI tools and identifying which ones actually deliver value
- Natural curiosity about how AI is transforming marketing, with a desire to be on the cutting edge
- Experience creating content for integrated campaigns where each piece fits into a larger narrative
What the job involves
- You'll be a key player at the heart of our customer journey, ensuring our content finds and resonates with developers
- You won't just create content—you'll craft compelling narratives that spark developer imaginations, solve real business problems, and drive our exponential growth
- Ideate, write, and advise on content that speaks to our technical audience while making complex concepts accessible and exciting (and not like marketing)
- Own critical parts of our content calendar and orchestrate production across cross-functional teams including Product Marketing, Developer Marketing, and Brand Design
- Edit and refine copy with meticulous attention to detail
- Partner with SEO specialists to ensure our content ranks well for high-value keywords on Google and appears in LLM search
- Create standout thought leadership that sets our brand apart in the development space
- Experiment with and implement AI tools that can 10x our content production while maintaining quality and authenticity
- Stay ahead of AI trends, test new tools, and share discoveries that could transform how we create and distribute content
- Create content with distribution in mind, tailoring formats and messaging to specific channels for maximum reach and engagement
- Craft content designed to be easily shareable and amplifiable across developer communities and industry networks
- Expertly transform core content into multiple formats (video scripts, social snippets, newsletter features, newsletter copy, event content) to maximize efficiency and reach
- Understand the nuances of different platforms and create content that feels native to each, avoiding one-size-fits-all approaches
- You'll play a pivotal role in building a product that's already transforming how thousands of companies create software
- Your content will directly impact our growth trajectory as we continue our mission to make good software accessible to everyone
- In a world where content quality alone isn't enough, you'll be our reach maximizer—creating content that's designed from inception to travel far and wide
- You'll craft material that's inherently shareable, repurposable, and tailored to thrive on the platforms where our audience lives
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Retool was founded in 2017, and the company is now valued at over $1 billion. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand. Retool was awarded $45 million in Series C in 2022, which it is using to expand its workforce, tweak its platform, and develop new products.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.2m
Company benefits
- Competitive healthcare, dental and vision benefits
- Breakfast, lunch and dinner at our San Francisco and New York offices
- $1,200 annual stipend for anything learning-related (books, conferences, classes, etc.)
- $1,000 work-from-home-setup stipend
- Flexible PTO
- Family planning support and paid parental leave
- 401(k) Matching
- Mental health and wellness benefits
Company HQ
Civic Center, San Francisco, CA
Leadership
David Hsu
(CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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