Senior Product Marketing Manager, Wonderschool
SMB / Child Care Providers
$150-172.5k
+ Bonus + Equity
3-5 days a week in office
Marketplace for child care
Posted today
Marketplace for child care
101-200 employees
Posted today
$150-172.5k
+ Bonus + Equity
3-5 days a week in office
101-200 employees
Company mission
To ensure every child has access to early education that helps them realize their potential.
Role
Who you are
- Ideal candidates have experience in management consulting, design firms, or fast-moving enterprise teams—comfortable juggling competing deadlines, acting fast on incomplete data, and pushing for clarity under pressure
- Backgrounds involving financial, data, or enterprise software are strongly preferred
- Strong writing and communication skills
- Great taste and a clear, modern voice
- Experience in consulting, design agencies, or fast-paced product teams
- Experience with SMBs and high-quality user experiences
- Familiarity with financial or data-centric platforms is a plus
- Ability to work quickly with data and iterate on performance
- Familiarity with providers who accept subsidies and private pay
- Comfortable working some weekends and being in-office 3–5 days/week
What the job involves
- We’re hiring a product marketer to own messaging, drive acquisition and retention, and help providers understand how Wonderschool helps them grow
- You’ll shape the full provider journey—from first touch to long-term success
- Own messaging across website, onboarding, and retention
- Define and test value props that convert across segments
- Write campaigns and provider-facing content that resonates
- Collaborate with product and design to improve the funnel
- Analyze CAC, LTV, and conversion performance and adjust
- Help refresh and maintain the provider-facing website
Our take
Wonderschool is a digital platform that enables parents and families to identify and connect with programs and preschools for infants and toddlers. The app has a huge database of potential providers, and uses intelligent software to identify the best child care and microschools for children.
This is an important service, as there are problems at both ends of the pipeline. Educators and carers are often paid insufficiently, while many parents struggle to find suitable education programs for their children. Wonderschool promises to solve those problems, while also providing a bespoke service that ensures that children get the care that they really require.
The childcare management platform has been instrumental in improving the quality and accessibility of care to children, as well as increasing the salaries of childcare professionals. It is fast-growing and can expect to continue this way following funding and partnerships.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$25m
SERIES B
Aug 2018
$20m
SERIES A
Total funding: $49.1m
Company benefits
- Flexible PTO: 10 paid holidays, one week company winter break between Christmas and New Years and quarterly mental health refresh days
- Wellness: Monthly gym membership stipend
- Remote: Hybrid work environment and stipend for new employees to set-up your home office and a monthly wifi stipend
- Health: Up to 100% coverage for employee premiums and up to 80% for dependents
- Parental leave: Parental leave for employees after 6 months of employment
- Autonomy: We prioritize health and wellness to ensure employees can produce their best work while achieving their personal and professional goals
Company HQ
SoMa, San Francisco, CA
Leadership
Chris Bennett
(CEO)Earned a BSc in Economics from UPenn Wharton School. Private Equity Associate at Heitman. Co-founder and CEO of Soldsie. Co-founded Wonderschool in 2016.
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