Marketing Manager, MadHive
$80-95k
Advertising solution leveraging cryptography and machine learning
Open for applications
Advertising solution leveraging cryptography and machine learning
101-200 employees
Open for applications
$80-95k
101-200 employees
Company mission
To empower our clients to create enduring relationships with consumers through maximum-fidelity, TV-first technology that elevates media, embodies relentless innovation, and ensures unrivalled revenue acceleration.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 3+ years of experience in marketing, with a focus on digital marketing, content strategy, or brand management
- Strong project management skills with the ability to manage multiple initiatives and prioritize tasks effectively
- Exceptional verbal and written communication skills, with experience crafting compelling marketing content
- Proactive and self-motivated with a strategic mindset and a passion for driving brand growth
- Highly collaborative, with experience working cross-functionally across teams and external partners
- Data-driven, with experience analyzing campaign performance and translating insights into actionable strategies
What the job involves
- Madhive is hiring a Marketing Manager to lead and execute strategic marketing initiatives that elevate our brand, drive engagement, and support business growth
- This role will oversee the development and execution of multi-channel marketing campaigns, content strategy, and brand positioning to further differentiate Madhive in the market
- Develop and implement marketing strategies to enhance brand awareness and market positioning
- Oversee content creation for owned and earned marketing channels, including website, social media, and third-party platforms (e.g., Built-in, Glassdoor, etc.)
- Manage digital content (video, photography, graphics, etc.) for web and social media distribution to drive engagement and audience growth
- Partner with the Communications firm to develop an owned events program, including topic development, format planning, and execution
- Lead the assessment and optimization of marketing tools, identifying opportunities to integrate new platforms for improved efficiency and impact
- Maintain and oversee a marketing calendar, ensuring timely planning and execution of industry events, seasonal campaigns, and owned initiatives
- Develop and distribute internal and external communications, including newsletters, announcements, and campaign reports
- Collaborate with internal stakeholders and external partners to cross-promote programs, events, and content across multiple channels
- Track and measure the performance of digital marketing campaigns and web traffic to inform strategy and optimize results
Our take
The rise in streaming content has revolutionized digital advertising, offering advertisers the potential for more precise campaign calibration. However, alongside this opportunity come new challenges such as consumer overload, ad fraud, and data privacy concerns, compounded by the need to integrate with traditional linear television. Navigating these complexities requires a comprehensive solution, and that's where MadHive steps in.
Utilizing AI echnology, MadHive's video ad software suite tackles these challenges head-on. It intelligently identifies optimal ad placements, manages ad frequency to prevent saturation, and gauges consumer intent across various platforms including web, mobile, and TV. This capability allows advertisers to execute nationwide campaigns with pinpoint local targeting - a remarkable achievement in the dynamic digital content landscape.
Unsurprisingly, MadHive boasts an impressive client roster, boasting a 95% renewal rate with major names like Fox, McAfee, and Tegna Premion. This consistent satisfaction has propelled MadHive to expand its offering into critical areas such as data privacy. For instance, its $100M contract with Google Cloud not only enhances its security measures but also equips it with capabilities that smaller competitors will struggle to match.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$300m
LATE VC
Aug 2018
$3m
EARLY VC
Total funding: $306.4m
Company benefits
- 100% Company-Covered Health Insurance
- Dental Benefits
- Vision Benefits
- Generous Maternity and Paternity Leave
- $10k Towards Family Forming Benefits
- Paid Holidays
- Unlimited Vacation
- 401(k) Matching
- Company Equity
- Retirement Plans
- Performance Bonuses
- $1,000 Home Office Stipend
- Free Lunch In-Office
- Commuter Benefits
Company HQ
Tribeca, New York, NY
Leadership
Adam Helfgott
(Founder)Previously CTO at Metrofunk, before co-founding Lookbooks Media, and serving on the Advisory Board to Blockdaemon. Is also a Project Lead at MAD Network.
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