Growth Marketing Designer, Abrdn
Finimize
Savings & investment company
Be an early applicant
Savings & investment company
1001+ employees
Be an early applicant
1001+ employees
Company mission
Helping clients to prepare for the future
Role
Who you are
- Performance marketing, growth marketing, or UA creative marketing design experience essential for a high-growth scale-up
- Proven track record of delivering performance-focused creative across Instagram, Google, TikTok, display, Email, In-App, UGC, and emerging ad platforms
- Strong storytelling skills with the ability to get to the heart of a creative idea
- Mastery of Figma and Adobe Creative Cloud, with some experience in Webflow preferred
- Ability to demonstrate an original and artistic creative flair, with an exceptional eye for detail
- Experience creating beautiful and highly converting landing pages
What the job involves
- We are on the hunt for a Growth Marketing Designer to join the Growth team at Finimize
- Your role will operate within the Growth team at Finimize, where we are dedicated to driving subscriber acquisition, engagement, and retention through cutting-edge marketing strategies and creative executions
- Our Growth Marketing team is at the forefront of delivering impactful digital campaigns that resonate with our audience and drive measurable results
- In this high-impact role, you will own the design direction and execution that brings Finimize marketing to life across digital ads, email, push notifications, in-app content, web landing pages, and all other digital touchpoints
- As an empathetic designer, you'll tap into breaking trends and sentiment to deliver bold, impactful creative that meets both brand and performance goals, directly driving subscriber acquisition, engagement, and retention
- Design high-quality and compelling performance and growth marketing assets across social ads, email, display, website, landing pages, and other touchpoints to attract, engage, and retain new subscribers
- Own the Growth Marketing design direction and output, synthesizing audience insights and current trends into creative strategies that deliver high-quality assets that convert audiences into subscribers
- Test and optimise concepts to identify winning emotional triggers across different audiences and funnel stages, building authenticity, authority, and brand love
- Ideate, conceptualise, design, and execute creatives, including static, graphic, and motion assets across lo-fi, polished, and UGC deliverables
- Translate and reinforce brand identity, personality, and tone of voice into engaging and performance-driving marketing collateral
- Collaborate with Growth Marketing, Product, Design, and Content teams to leverage insights and data-driven approaches to designing assets and campaigns that acquire, engage, and retain subscribers
- Keep your finger on the pulse of design trends, injecting innovation and freshness into marketing collateral that breaks moulds and delivers industry-leading creative executions
- Continuously seek out opportunities to challenge, improve, and refine our design process
Application process
- Please note that you will need to include your portfolio at the point of application
Our take
Abrdn, formerly known as Standard Life Aberdeen, is a global investment company helping its clients to save and invest for their futures. It operates three businesses - Investments, Adviser and Personal - and has been operating since way back in 1825.
Nowadays, atop its investment and advice services, the company delivers two platforms for financial advisers. The first, Wrap, enables users to build and manage portfolios for each client. It also includes SIPP drawdown capabilities - which means advisers can choose the best platform charges when client assets are at their highest. The second, Elevate, encompasses a suite of tools for advisers to save time and make sure their clients are informed.
Recently, Abrdn announced "adviserOS" which represents an upgrade to their platform offerings. There is limited information to go on, but the company claims this new venture will be more simple and data-led, as well as require less admin. It will be interesting to see if this new release keeps pace with tech developments across the investment space, and allows abrdn to continue as an innovator.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company HQ
Edinburgh New Town, Edinburgh, UK
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