Senior Marketing Operations Manager, Guild Education
$125-150k
+ variable (bonus) compensation eligibility and stock options
Upskilling and education platform for America's workforce
Be an early applicant
Upskilling and education platform for America's workforce
1001+ employees
Be an early applicant
$125-150k
+ variable (bonus) compensation eligibility and stock options
1001+ employees
Company mission
To unlock opportunity for America’s workforce through education and upskilling.
Role
Who you are
- 3–5+ years hands-on HubSpot platform management
- 6+ years in a marketing operations role with a focus on B2B
- Direct experience owning HubSpot to Salesforce integration
- Experience managing integrations across martech tools (events, chat, enrichment, etc.)
- Proven experience building or redesigning lead lifecycle frameworks
- Strong process design and change management expertise
- Intermediate Salesforce reporting experience
- Experience working with at least one BI platform (Looker, Tableau, Domo, Mode, Omni)
- Ability to operate effectively in ambiguity
Desirable
- Experience in B2B SaaS with complex or enterprise sales cycles
- Experience designing scoring and routing logic across segments
- Familiarity with attribution methodologies
What the job involves
- Guild is seeking a Senior Marketing Operations Manager to own and scale our marketing systems, lead lifecycle architecture, and GTM alignment. Reporting to the Director of Marketing Operations, you will be a foundational builder for our marketing systems
- We are looking for a hands-on operator who can architect scalable systems, design processes from the ground up, and build structure in a fast-moving environment. The right candidate is comfortable creating clarity where it does not yet exist
- This person will own HubSpot and ensure seamless integration across Salesforce and the broader marketing technology ecosystem
- Own strategic administration of HubSpot (3–5+ years required)
- Lead HubSpot to Salesforce integration, including field mapping, sync governance, lifecycle alignment, and data integrity
- Manage HubSpot integrations with connected GTM systems
- Troubleshoot sync issues and document system architecture and governance standards
- Evaluate and implement new marketing technology
- Define and manage prospect and account enrichment strategy, including vendor evaluation, field mapping, enrichment logic, and data quality governance across systems
- Design and operationalize end-to-end lifecycle stages (Lead → MQL → SQL → Opportunity/Pipeline → Closed Won)
- Define scoring, routing logic, qualification criteria, and SLA enforcement
- Build scalable processes from the ground up and drive cross-functional adoption
- Lead change management initiatives across Marketing, Sales, and Systems
- Build and maintain funnel and pipeline reporting in Salesforce and/or BI tools (Looker, Tableau, Domo, Mode, Omni)
- Develop lifecycle conversion and campaign performance dashboards
- Partner with Revenue and Finance leadership to ensure reporting accuracy
- Serve as the operational bridge between Marketing, Sales, and Systems teams
- Align on lifecycle definitions, attribution logic, routing standards, and reporting frameworks
- Reduce friction and increase visibility across the GTM engine
- What Success Looks Like
- Reliable HubSpot to Salesforce integration with strong governance
- Clearly defined lifecycle stages adopted across GTM
- Scalable processes that improve efficiency and visibility
- Trusted funnel and pipeline reporting used for decision-making
Our take
The recruitment process can be the most costly element of a company's operation, with future-proof skillsets requirements resulting in the hiring of staff for niche tasks. Many existing employees of a company could have the potential to fill talent gaps and prevent the need for a new hire, but they often lack the training for such roles. Helping to solve this problem, Guild Education helps employers partner with nonprofit universities to train staff across a variety of subject matters, including high school completion programs, vocational opportunities, and enrollment in higher education.
As professional development is a strong employer benefit, Guild Education also pitches itself as a perk for employees, aiming to increase retention and worker satisfaction. By solving two major problems - a skills shortage and worker retention, it has gained large companies such as Chipotle, Target, Hilton and PepsiCo as corporate clients.
The platform has secured some serious funding too. And is using this funding to develop its healthcare and financial services learning modules and increase its offering to workers by exploring new ways to lower the barriers to learning, for instance through childcare solutions and financial wellness tools.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$265m
SERIES F
Jun 2021
$150m
SERIES E
Total funding: $643.5m
Company benefits
- Equity stake in the company providing ownership and a path to future earnings (when we succeed, we all benefit)
- free one-on-one coaching with a certified financial planner, a platform with budgeting tools, investment and equity management center and many more financial resources through Origin (we believe financial literacy not only supports you personally, but also has a lasting impact in creating positive generational wealth practices)
- Employee Assistance Fund for unforeseen crises, disasters, and/or personal hardships and you need a little extra financial support (funded by the company and fellow Guilders to create a community of support)
- legal support and resources to navigate complicated situations like estate planning name changes, immigration, and more
- 401(k) plan with a range of diverse investment options and personalized retirement advice
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
- Multiple paths to meet educational and professional goals
- Fertility benefits built into all of our medical plans
- A $10,000 family planning fund to take care of costs that aren’t covered by the medical plans like adoption, surrogacy, and egg freezing expenses
- 12-20 weeks of paid leave and a ramp-up program for Guilders to ease back into work after an extended time away
- An additional 3 weeks of paid leave if you are going through the adoption, surrogacy, or foster process to use prior to your child's arrival/placement to prepare and attend necessary meeting
- Inclusive guidance and support as you go through your family planning journey through Cleo
- Our on-site childcare center, The Beehive, offering care for children 3 months-6 years of age for employees and their friends and family members located in Colorado
- Personalized 1:1 support for anyone on the parenthood journey with access to a network of clinicians, experts, and specialists through Cleo
- 80 hours of low cost ($2/hr) emergency backup care for times employees unexpectedly find themselves without primary care for the ones they are responsible for
- Dedicated support in finding background-checked care providers to assist with child care, elder care, and chronic care needs through Helpr
- The ability to bring an actively nursing child and companion on work related trips
- Inclusive, affordable medical and behavioral healthcare when you need it
- Open PTO is available so Guilders can rest, recharge, and bring their best selves to work
- 10 Holidays including a collective week off over the 4th of July plus 5 floating holidays for cultural and religious events you celebrate
- Our leave policies are there to support employees and offer 12 weeks of fully paid medical, non-birthing parent, and caregiving leave as of day one of employment while birthing parents receive 18-20 weeks of fully paid leave
- Once Guilders reach 4.5 years of service, they are eligible for a 5-week fully paid sabbatical leave
- Up to 10 days of bereavement leave
- Up to 10 days of jury duty
- 8 sick days
Company HQ
Central Business District, Denver, CO
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