Lifecycle Marketing Manager, Affinity
Relationship intelligence company
Be an early applicant
Relationship intelligence company
201-500 employees
Be an early applicant
201-500 employees
Company mission
To create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.
Role
Who you are
- 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
- Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
- Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
- Excellent communication skills
- Proficiency with marketing automation platforms (Pardot, Marketo, HubSpot), Salesforce, and analytics tools
- Experience with AI tools for workflow automation, personalization, and campaign optimization
- Collaborative approach with ability to work across marketing, sales, and operations teams
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
What the job involves
- We're seeking a data-driven email marketer to build and scale Affinity's lifecycle marketing program that drives new business pipeline and converts prospects into customers and expands customer accounts
- This role combines strategic email campaign development, buyer journey optimization, and conversion-focused nurture programs to accelerate revenue growth
- You'll leverage marketing automation and data insights to create personalized email experiences that resonate with private capital professionals and drive measurable pipeline impact
- Develop and manage email nurture programs for every stage of the funnel, from awareness to purchase and post-purchase
- Create segmented campaigns tailored to PE/VC buyer personas and deal team priorities
- Design triggered email flows based on prospect behavior and engagement signals
- Build A/B testing strategies to continuously optimize email performance and conversion rates
- Design and maintain compliant preference centers that meet CAN-SPAM and GDPR requirements while optimizing subscriber experience. Work with operations to implement proper consent mechanisms, manage opt-in/opt-out processes, maintain suppression lists, and ensure all email communications include required elements
- Partner with Demand Generation and Sales teams to create email campaigns that drive qualified lead generation
- Develop promotional email sequences for product launches, feature releases, and key initiatives
- Coordinate webinar promotion and event-driven email campaigns
- Build re-engagement campaigns to revive cold prospects and stalled opportunities
- Analyze engagement patterns to inform re-engagement strategies, lifecycle stage progression rates, and nurture velocity
- Maintain strong deliverability through inbox placement monitoring and sender reputation management
- Report on campaign ROI, cost per conversion, and email’s contribution to overall marketing goals
- Collaborate with Product Marketing to develop compelling email content that addresses buyer pain points
- Leverage AI tools for prospect research, content personalization, and message optimization
- Create educational email series showcasing ROI, deal flow acceleration, and relationship intelligence value
- Develop sales enablement email templates and sequences for outreach programs
- Think conversion-first: understand that every email should drive prospects closer to a buying decision
- Own your numbers: be accountable to clear quarterly goals for pipeline generation, conversion rates, and revenue impact
- Leverage marketing automation and analytics tools daily to optimize campaigns and measure performance
- Collaborate cross-functionally with Product Marketing, Sales, Demand Generation, and Revenue Operations teams
- Measure what matters: track open rates, click-through rates, conversion rates, pipeline contribution, and revenue impact
- Operate with agility in a fast-paced environment, managing multiple campaigns simultaneously
Our take
Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.
While other modern CRMs exist, few of them are able to automate data input on the scale of Affinity, which has processed around 20 trillion emails and hundreds of thousands of calendar events to date. It also focuses on industries that are underserved in the CRM sector, including investment banking and real estate. This has grown it a client base of more than 3,000 customers including major enterprises such as Bain Capital Ventures, Nike and Twilio.
Affinity is focusing on expanding its sales, marketing, and engineering teams to grow its customer base and develop new products. As companies look to both improve the performance of their sales teams and reduce costs in manual data entry, Affinity's product is likely to remain extremely popular.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
93% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$80m
SERIES C
Feb 2019
$26.5m
SERIES B
Total funding: $122.6m
Company benefits
- Grocery allowance
- Wellness allowance
- Retirement options
- Flexible PTO
- Education budget
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Ken Fine
(CEO)Ken joined Affinity in 2024 as CEO. Prior to this, he spent nearly 5 years at Heap as President, COO, and CEO. He also served as the CEO fo Symphony Commerce.
Rebecca Campbell
(CTO)Prior to joining Affinity in 2025, Rebecca worked at Mural as a SVP of Engineering. She also co-founded Caregiven where she served as the CTO of nearly 3 years.
Lindsay Bayuk
(CMO)Prior to joining Affinity in 2025, Lindsay was the CMO of Fullstory. She also spent nearly 7 years at Pluralsight, joining as the VP of Product Marketing before becoming the VP of Portfolio Marketing and then CMO.
Adam Goldman
(CFO)Prior to joining Affinity in 2024, Adam was an SVP and CM of Codecademy at Skillsoft. He also served as the CFO for Codecademy for nearly 2 years
Andy Bryson
(CPO)Andy has been at Affinity since 2019, joining the team as a VP of Product before becoming SVP in 2021 and CPO in 2023.
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