Paid Social Associate Manager, Wpromote
$65-70k
Listed salary may vary in other locations.
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$65-70k
Listed salary may vary in other locations.
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 2 years of experience working in paid media advertising comprising of media planning/buying and/or paid social within an agency/client environment
- Two or four year degree in business, marketing, or related discipline
- Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, Twitter, Pinterest, etc)
- Strong knowledge of Facebook Ads Manager
- Familiarity with Google Analytics
- Facebook Blueprint Certification preferred
- Solid knowledge of MS Excel and Powerpoint applications, Google work products, and other common business tools. Slack and Asana a plus
- Continually seek innovative and breakthrough ideas, approaches, and solutions
- Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail
What the job involves
- Wpromote is looking for a sharp Social Media Associate Manager to join our Paid Social team to help manage scalable direct-response Facebook advertising campaigns for a small number of exciting clients
- We’re looking for someone who’s whip-smart and knows how to get results while having fun along the way
- If we could describe the perfect candidate for this role, words like analytical, strategic, proactive, conversion-focused, and hustler come to mind
- Fully managing paid social campaign set-ups and activations across all major social platforms (Facebook, Instagram, Pinterest, LinkedIn, Snapchat, TikTok, Reddit)
- Formulating paid social strategies for client businesses, including new test recommendations and optimizations that align with the clients’ objectives
- Owning day-to-day client communications
- Analyzing and reporting on relevant social media KPIs that help inform next step recommendations
- Collaborating with internal teams to create a social media strategy that integrates with other digital media channels (email, PR, SEO, paid search, content marketing, etc.)
- Ideating and writing impactful ad copy that is tailored to each client and adheres to their specific guidelines for brand voice
- Staying on top of the latest trends in social media and in client industries and presenting these findings in department meetings and to clients
- Helping lead audits and RFPs to win new business
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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