Senior Growth Marketing Manager, PlayAI

• 5+ years of growth marketing or product experience, with developer-focused products
• Strong technical background. You understand the developer mindset
• Proven track record of driving user acquisition and revenue growth for technical products
• Experience with funnel optimization, A/B testing, and data-driven decision making
• Excellent analytical skills, proficiency with relevant tools (e.g., SQL, analytics platforms)
• Outstanding communication skills, able to bridge technical and business concepts
• Bachelor's degree in Computer Science, Engineering, or related field; MBA a plus

Desirable

• We're looking for a talented Senior Growth Marketing Manager to drive adoption and revenue for our advanced text-to-speech and voice agent products
• Play.AI is a well funded leader in the space, with exceptional organically driven growth, but we need more
• We’re looking for a talented and motivated individual with strong experience in driving PLG and enterprise growth motions
• You will own optimization and reporting on the end-to-end funnel for both developers and business users, including the website, and any relevant acquisition channels, ensuring that they can find Play AI’s products, understand their value, sign up and grow into successful paying customers
• Develop, prioritize and test strategies and channels to acquire ML engineers and developers to our platform
• Oversee and report on funnel performance of all traffic sources (paid, social, organic, email), directly manage paid media in conjunction with agency
• Analyze, report on, continually improve the website and developer onboarding experience
• Implement A/B testing to maximize conversion rates at each funnel stage
• Reduce friction points in API key acquisition and initial implementation
• Identify and report on content (docs, articles, code, tutorials) that drive core KPIs
• Design programs to drive API usage and showcase advanced features
• Create case studies highlighting successful integrations and use cases
• Develop strategies to convert free tier users to paying customers
• Identify in-funnel high value prospects for handover to sales
• Implement in-product messaging and upgrade paths
• Define and track KPIs for the entire developer journey, reporting to leadership
• Conduct cohort analysis to understand long-term user behavior