Senior Director of Product Marketing, ReversingLabs
$206-216k
Plus performance-based bonus or commission
Threat intelligence solution
Be an early applicant
Threat intelligence solution
201-500 employees
Be an early applicant
$206-216k
Plus performance-based bonus or commission
201-500 employees
Company mission
To analyze and secure every enterprise software package, container and file, at the speed of business.
Role
Who you are
- We are on the hunt for a Senior Director of Product Marketing with rich expertise in cybersecurity - specifically with a background in malware analysis, threat intelligence, and Software Supply Chain Security
- The ideal candidate is a seasoned marketing leader with experience in high-growth organizations, a track record of building efficient, scalable, rocket-ship growth, and a history of defining new market categories
- Supporting the development of multi-touch, targeted marketing campaign strategies with demand generation teams is a must
- The ideal candidate will have a deep technical understanding of cybersecurity technologies and customer pain points
- The candidate needs to convey from product complex technical differentiation into stories that resonate with both a CISO and a security analyst on the front lines
- 10+ years of experience in product marketing in the cybersecurity industry, preferably within the software supply chain security or threat intelligence space
- Proven ability to build and lead a high-performing product marketing team
- Demonstrated ability to deeply understand the technical aspects of our solutions to properly position them in the market
- PE- or VC-backed startup experience is a plus
- Track record in building new categories and or pivoting categories
- Deep understanding of the security market and competitive landscape
- Experience building trusted relationships with executive sponsors and end users
- Bachelor’s degree in computer science, marketing, business, or related area
- Outstanding written and verbal communication skills to explain and translate complex technology concepts into simple and intuitive communications, messaging, presentations, and web experiences
- Experience with evangelizing products and public speaking at conferences and webinars
- Proven track record of taking ownership and delivering results in a fast-paced and dynamic business environment
- Demonstrated experience managing projects across functional teams, including engineering, design, marketing, and operations
- Experience with analyst relations
- Uses data to measure results and inform decision-making and strategy development
- Based in the United States
- Ability to travel 30% of the year
- Communicates and influences - Clearly communicates information and ideas to individuals and teams in an articulate, focused, and compelling way. Able to present, negotiate, and influence at C-level
- Builds and maintains high-performing teams - Attracts, develops, engages, and retains talented team members by creating an environment where people can realize their full potential. Leads by example as a player-coach to get projects done
- Analytical and instinctual - Compares information from multiple sources to identify core issues. Uses data to make decisions, but also understands that instinct plays a part in innovating. Always uses good common sense
- Business acumen - Deep understanding of the cybersecurity market, SaaS products, and experience driving revenue in a product marketing organization, with the ability to draw from personal experience to make recommendations
What the job involves
- The Senior Director of Product Marketing will be an experienced executive responsible for designing, planning, implementing, and managing the overall product marketing strategy
- In addition to a solid understanding of the cybersecurity domains ReversingLabs plays in, the role will define ReversingLabs’ positioning, messaging, and competitive differentiation
- This role will be essential in focusing product marketing on accelerating go-to-market clarity to drive differentiation and growth
- This role will report to the VP of Product Management, which is a deliberate, strategic decision
- Cybersecurity buyers are sophisticated, and they can spot shallow messaging instantly
- As part of the product management organization, you’ll have faster access to product insights, tighter alignment on positioning before launch, and the ability to build messaging that reflects how our technology actually works
- This empowers the product marketing team to effectively communicate the value and benefits of ReversingLabs’ technology and solutions to customers and prospects
- For the right candidate, this is a meaningful advantage and is a great opportunity to shape how the powerful differentiators of ReversingLabs are conveyed to the broader market
- Develop and manage ReversingLabs’ core use case messaging, positioning, and key collateral
- Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives
- Facilitate executive alignment on value proposition and key messaging
- Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support
- Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use, ensuring AI accelerates productivity without compromising brand voice or factual integrity
- Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review
- Manage the marketing product launch process, including acting as an evangelist for new product capabilities
- Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities
- Own day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation
- Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets
- Educate the market about ReversingLabs’ value offerings through multiple assets such as demos, white papers, workshops, presentations, and blogs, driving views of those assets
- Assist with the ReversingLabs customer reference program to engage our customers and to showcase customer success, case studies, and value realization achieved using ReversingLabs
- Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives
- Establish KPIs and metrics to evaluate the effectiveness of product marketing and continuously analyze data to optimize strategies
- Manage and expand ReversingLabs’ industry analyst program to advance the understanding and inclusion of ReversingLabs’ offerings in their research and reports
Our take
In the world of cybersecurity, a good offense makes for a good defense. Active malware detection programs can greatly improve threat detection and elimination, saving time and money. ReversingLabs offers unprecedented threat detection and analysis to combat the latest intelligent cyber attacks.
ReversingLabs' active decomposition technology allows a full-scale analysis of all incoming content to identify any potential threats. Users can verify the software supply chain, hunt malware threats continuously, and prevent phishing and email attacks. The company's approach to actively combating malware attacks has attracted a variety of big-name customers, including Cisco, JPMorgan and Motorola.
ReversingLabs has garnered impressive amounts of funding to date, allowing it to advance within the rapidly growing cybersecurity market. With the cybersecurity industry needing to accommodate limited security budgets while providing scalable, agile and efficient security features, ReversingLabs joins competitors TDi Technologies, Claroty and Lastline in developing effective, future-proof platforms.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$56m
SERIES B
Apr 2020
$10m
SERIES A
Total funding: $91m
Company benefits
- Paid vacation and sick leave
- On-the-job training, tech talks, personal training and development
- Flexible work schedule
- Free snacks and beverages
- Commuter benefits
- Employee referral bonus program
- Company events & activities
- Medical with deductible reimbursements
- Employer paid dental, vision, disability & life insurance
- 401k
- Flexible Spending Accounts (health & dependent)
- Quarterly (3 day) Wellness Weekends
- Pet insurance
- Opportunities for advancement
- Innovative and collaborative work environment
Company HQ
Kendall Square, Cambridge, MA
Leadership
Mario Vuksan
(Founder & CEO)Mario worked as a Software Engineer for 4 years before spending almost 5 years at Groove Networks. They spent over 3 years at Bit9, leaving their Director of Research position in December 2008 to found ReversingLabs the following month.
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