Social Media Manager, Crunchyroll
EMEA, Anime, German & English Speaker
More information about location
Streaming service for anime and manga
Job no longer available
Streaming service for anime and manga
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- We're looking for a Social Media Manager, fluent in German and English, who knows and loves anime
- You have 5+ years of experience in social media or community marketing, with a strong background in D2C, ideally in entertainment or media
- You're fluent in English and German, with strong writing skills and attention to detail
- You’re deeply knowledgeable and passionate about anime, with a strong understanding of fandom culture
- You know major social platforms inside and out, tailoring content for each and guiding others on best practices
- You’ve launched creative, successful social campaigns, including paid media
- You use data and analytics to drive growth and engagement
- You have intermediate or higher skills in Adobe Photoshop or similar tools
- You’re comfortable with project management tools to handle social requests and teamwork
- You understand fandoms in the German market—whether anime, gaming, comics, sports, music, or pop culture
- You have a sharp eye for internet culture, trends, and storytelling
What the job involves
- You'll create engaging content, adapt global campaigns, and connect with fans across EMEA
- Reporting to the Senior Manager of Social Media, you'll run channels, collaborate with teams, and engage with a passionate community
- You'll also work with the Audience Development team, which manages a massive social network of 130M+ followers
- Create and share engaging content across Instagram, Facebook, Twitter, TikTok, YouTube, and other social media platforms
- Adapt global campaigns for EMEA audiences, with a focus on the German market
- Manage daily community interactions and promote anime titles to grow and engage fans
- Work with brand, editorial, PR, and content teams to launch effective campaigns
- Track, analyze, and report on social media performance
- Stay on top of social and anime trends to keep content fresh and relevant
- Collaborate with editorial to drive traffic to Crunchyroll News
- Maintain Crunchyroll’s authentic voice and build strong fan connections
- Monitor metrics and adjust strategies to improve results
- Run and track paid social media campaigns
- Occasionally manage social channels during evenings and weekends
- Experiment with new platforms, formats, and trends to keep Crunchyroll ahead of the curve
Salary benchmarks
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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