Brand Marketing Director, Intercom
$195.9-264.5k
Plus equity
The modern customer communications platform
Job no longer available
The modern customer communications platform
1001+ employees
Job no longer available
$195.9-264.5k
Plus equity
1001+ employees
Company mission
Intercom's mission is to make internet business personal.
Role
Who you are
- The qualified candidate will be a driven and creative senior leader with a successful track record of building brands and campaigns that resonate with their target audiences
- 10+ years of experience in brand marketing, at least half of which has been in a B2B SaaS environment
- Understanding of SaaS business models and funnels, particularly those with self-serve engines
- Experience leading and managing multi-disciplinary marketing teams
- Demonstrated expertise in driving integrated brand awareness campaigns
- A proven track record in creating innovative and targeted brand campaigns and programs that generate measurable results
- High familiarity of cultural marketing trends in creative, media, digital and social
- A passion for startup culture and the opportunities AI will bring the technology scene
- Proven ability to strategically plan, create and implement marketing plans and brand creative briefs
- Experience with helping to develop campaign measurement metrics
- Experience working with C-suite leadership and managing executive communications
- Must be able to collaborate with multiple internal teams to achieve brand objectives
What the job involves
- As the Director, Brand Marketing, you will lead a growing team of creative marketers to define the Intercom brand and tell the Intercom story globally
- This role is about building brand awareness, resonance and relevance through the conception and execution of compelling integrated campaigns across all marketing channels
- You’ll partner closely with Product Marketing and our in-house Brand Studio, as well as external agencies, to generate campaign strategies, messages and executions
- Similarly, you’ll also partner with the Demand Gen team to execute those campaigns in the market and glean learning and insights from their performance
- Reporting directly to the VP Brand, the Director Brand Marketing must have experience across brand strategy, integrated campaign execution, and media strategy
- Define the Brand Marketing strategy and execution, particularly around building awareness, fame and preference
- Work with internal and external partners to develop integrated campaign media strategies
- Collaborate with product marketing, content marketing, and demand generation teams to drive key campaigns
- Work with Research and Data Science to identify useful and measurable KPIs of success
- Act as an advocate for bold and creative thinking, constantly encouraging teams to go beyond the status quo
- Manage and lead an experienced global brand marketing team focused on delivering provocative and engaging messages to the market
Our take
If you've ever seen a chat pop up on a business' website, it was probably provided by Intercom. Though ubiquitous now, it used to be a major challenge for companies to communicate swiftly with their customers. Intercom's Messenger allows a company to instantly reach out with human or automated support, improving customer service and greatly increasing conversion rates for sales.
While the Messenger is its most visible product, Intercom provides a service similar to Salesforce, as an advanced customer relationship management system. However, Intercom doesn't see Salesforce as a major rival, as Intercom specialises in the online market while Salesforce is more suited for traditional retail. Intercom is used by more than 25,000 businesses including Amazon, Meta and Atlassian, and reaches an estimated 600 million end users monthly.
Intercom has primarily served the US and Irish markets but has been expanding its presence globally in recent years. Despite having a commanding market position, it is continuing to develop its product, most recently delivering a major functionality upgrade to its Messenger software, greatly increasing its ability to carry out ticketed support requests.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2018
$125m
SERIES D
Apr 2016
$50m
SERIES C
Total funding: $240.8m
Company benefits
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Generous public transport allowance for commuting
- Wellness programme that allows you to expense gym and other sports activities up to £90 quarterly
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- Open vacation policy and flexible holidays so you can take time off when you need
- Work from home opportunities
- Health insurance
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Regular compensation reviews - we reward great work
- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
Company HQ
Financial District, San Francisco, CA
Leadership
Eoghan McCabe
(Co-Founder & CEO)Previously CEO of Contrast and Exceptional. Is also the Chairman of Intercom.
Des Traynor
(Co-founder & CSO)Previously worked in software development and is an expert in User Experience (has lectured on the topic and was UX Lead at Contrast)
Ciaran Lee
(Co-founder)Previously Lead Engineer at RateMyArea.com and CTO of Exceptional. Was Intercom's CTO until 2021.
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